Blogging For Your Small Business: What To Know Before You Start ValueWalk / 02 Nov 2022 If you’re a traditional small business owner, chances are you’ve heard of blogs that can help increase online traffic to your website and social media platforms. In the highly digital era, where consumers are actively engaging with their favorite … Continue reading Blogging For Your Small Business: What To Know Before You Start
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. Kath Pay on November 3, 2022 What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over … Continue reading 5 ways to tune up your unsubscribe process before the holidays
Elon Musk has begun his takeover of Twitter Twitter could change dramatically under Musk’s leadership. K. Bell @karissabe Dado Ruvic / reuters After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief … Continue reading Elon Musk says Twitter will form a ‘moderation council’ before it reinstates banned accounts
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second
Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract
The pitfalls to avoid and the higher roads to take for marketing success. Tim Parkin on July 12, 2022 Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the … Continue reading Most marketing fails before it starts — here’s how to fix it
By Shalene Gupta June 29, 2022 Job hunting can be painful. In addition to the hours spent writing cover letters and preparing for interviews, the process usually comes with a hefty side serving of rejection. In a recent survey of 1,000 job applicants, recruiting platform Joblist delved into the psychology around job … Continue reading This is how many rejections it takes before job seekers lose confidence
It isn’t too early to put key things in place so that when the holidays arrive, you’ll be ready. Ryan Phelan on June 24, 2022 Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands … Continue reading Email: An early check in before the holiday madness begins
By Betsy Kauffman May 28, 2022 Ashley, the new CEO of a tech firm, caught wind that her marketing team was meeting one afternoon when she was unexpectedly in the office. While she hadn’t planned to join the group and didn’t touch base with the team’s leader beforehand about the agenda, she decided … Continue reading Why leaders may want to think twice before crashing team meetings
