by Ed HeilSeptember 10, 2016 Producing a video that has a documentary feel is not easy. It requires some experience, patience, and a keen sense for the desired sound bite you’re trying to elicit. What makes it so difficult? Well, a documentary-style video has little or no narration. The characters in the story carry the … Continue reading 6 Common Video Questions to Answer Before Your Next Shoot
by Robert CordraySeptember 4, 2016 Once a business seems to be established and performing well in its home market, it is often considered an optimal moment to expand into a newer market. If the organization enjoys good sales, excellent brand awareness, and feels stable financially, it might be the right time to branch. Given the … Continue reading What to Do Before Emerging Into a New Market
by Brian Stupp Follow @IOUFinancialSeptember 2, 2016 Opening a new business location can provide many advantages, from additional profits to increased brand exposure. However, there are essential steps to ensure the success of your expansion that many small business owners forget. Investing into opening a brand new location without sufficient preparation can be detrimental to … Continue reading 3 Things to Consider Before Opening a New Business Location
by James SchererAugust 27, 2016 Your prospective lead or customer is shopping around more than ever before. They’re visiting your site, taking a look and, even if they love what they see, going away to compare it with every one of your competitors (or deciding if they need to buy at all). To optimize your … Continue reading The Ultimate Guide to Conversion Rate Optimization: Try Before you Buy
by Arik HansonAugust 23, 2016 Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last … Continue reading How Long Before Brands Completely Abandon Twitter?
by Kathleen OlsonAugust 20, 2016 There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small … Continue reading 9 Best Resources to Check Out before Opening a Small Business
by Brittany LaegerAugust 6, 2016 Hiring a production company to create professional videos for your organization can be scary, especially if you don’t know what you need or what to look for from the video company. But you don’t have to go into the vetting process blind. There are internal and external considerations that will … Continue reading The 7 Things You Need to Consider Before Hiring a Professional Videographer
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content
by Personal Branding Blog July 29, 2016July 29, 2016 Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, … Continue reading 5 Questions to Ask Before You Launch Your Info Product
by Zac Johnson July 12, 2016 Follow @zacjohnsonJuly 12, 2016 Starting your first website can be quite an exciting time, no matter if it’s for personal use or for business. While it’s going to be exciting, it’s also likely to be quite overwhelming in the process. However, it doesn’t have to be. The main reason … Continue reading Quick Tips Before Starting Your First Small Business Site
