Kevin Johnson — December 5, 2016 Follow @redhotkevbot— December 5, 2016 These days, it seems like almost everyone wants to go into business for themselves. The thing is, launching your own startup is no easy task. While business failure rates have certainly declined over the last few years, the statistics tell us that the odds … Continue reading The 4 “Wrongs” That Could Kill Your Startup Before You Ever Get Started
Colleen McKenna — November 6, 2016 Follow @Colleen_Intero— November 6, 2016 Every few months I receive a flurry of emails inviting me to join a new networking site. After a week or so, the emails slow down and poof, gone, with little fanfare. Every once in a while, someone will mention one of these sites. … Continue reading Figure Out LinkedIn Before…
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016 Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events
by Aaron Baar, October 25, 2016 With high price tags and broad options, consumer electronics are some of the most considered products on the planet, and that’s even before consumers begin actively searching for products. According to research from HookLogic, 27% of shoppers say they spend between two and six weeks thinking about their purchase … Continue reading CE Consideration Starts Before Going Online
by Chase JonesOctober 23, 2016 We’re not going to sugarcoat it: choosing the right payment processing for your business might be the toughest thing you encounter when setting up shop. And once you’re up and running, ensuring you have the right payment gateway to suit your business only grows in importance. To make an informed … Continue reading Payment Gateways 101: What to Know Before Choosing a Payment Provider
by Shane DobbingOctober 3, 2016 It is often said that before you can really achieve any of your goals, you must experience failure first. In fact, in Robert Kennedy’s famous Day of Affirmation Speech in Cape Town on 6th June 1966, he said, “Only those who dare to fail greatly can ever achieve greatly.” This … Continue reading 10 Entrepreneurs Who Failed Before They Found Success [Infographic]
by Jonathan RangerOctober 7, 2016 One of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example, “We are we going to change this hero image when … Continue reading 5 Questions to Ask Yourself Before Defining Your Personalization Strategy
by VerticalResponse Follow @VR4SmallBizOctober 5, 2016 Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to … Continue reading Email Marketing Best Practices: Testing Your Emails Before Hitting Send
by Will Thomson Follow @WillRecruitsSeptember 23, 2016 As a recruiter, I encounter candidates in different stages of their job search. I talk to people who haven’t looked for a job in years, and I also talk to people who change jobs regularly. It could be personal preference/choice, or it could or it could be necessity. … Continue reading Before You Say “YES”, Ask These 5 Questions
by Joel Goldstein Follow @joelgoldsteinSeptember 19, 2016 Every business dreams of the day they get their products into the doors of a big box retailer. You may think the second you are on the shelves, your business will explode overnight, catapulting you to a new level of success. But, like every other aspect of business, … Continue reading What You Should Know Before Selling to Big Box Retailers
