by Adam Frankel April 9, 2016 Follow @FrankelInteractApril 9, 2016 A big change has taken place in the beginning of this year – Google made Panda its core ranking algorithm. Because it was reported by people credible enough and claiming they got the news from Google itself, we had to believe them. Among the sources … Continue reading The Possible Impacts Of Panda Becoming A Core Google Algorithm
by Gary Thompson March 27, 2016 Follow @sociallyINMarch 27, 2016 It has become clear that social media has an undeniably large effect on business. Whether it means entertaining customers across platforms, handling customer concerns, driving sales, or establishing brand image, the importance of the consumer-facing aspect of social media is now common knowledge. However, when … Continue reading Internal Benefits to Becoming a Social Workplace
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. Barry Levine on February 9, 2016 at 7:13 pm Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought. You walk into a physical store, present your need, get … Continue reading Digital Customer Service Is Becoming A Fully Realized Marketing Channel
by Eyal Katz January 2, 2016 Follow @eyalk100January 2, 2016 If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry–you’re not alone. We all know that a standard AdSense account, when measured, tested, and adjusted can bring in some killer revenue. So what’s the deal with the mythical … Continue reading 5 Essential Steps to Becoming a Premium Google AdSense Publisher
by Angela Hausman, PhD December 12, 2015 Follow @MarketingLetterDecember 12, 2015 According the Entrepreneur, the average person gets 121 emails a day — much of it promotional email. Today’s email marketing ninja needs to break through this clutter to ensure emails get opened, read, and clicked. Many folks, especially business executives gave up trying to … Continue reading Becoming An Email Marketing Ninja
Meredith RiceSeptember 18, 2015 While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers personally with your business. Becoming good storytellers elevates a brands power to guide, motivate, entertain, educate, inspire, and influence others into making decisions based on … Continue reading Social Branding: 3 Steps to Becoming a Great Digital Storyteller
David KigerSeptember 11, 2015 Employees might associate the word “generous” with a CEO mainly when it comes to financial matters — bonuses, raises, perks. But business leaders that willingly give their time and attention to employees will likely earn respect and gratitude. Here are a few ways to earn a reputation as a generous leader. … Continue reading Tips on Becoming a More Generous Business Leader
David KigerJuly 5, 2015 It may be natural for business leaders to care deeply about the details of each major task that is going on around them. But those that ensure every last “i” is dotted and “t” is crossed may be labeled a micromanager. There’s a balance to be found between ignoring the small … Continue reading How To Avoid Becoming A Micromanager
Bob HutchinsJune 30, 2015 When Alexander Graham Bell debuted the first telephone in 1876, you couldn’t buy just one. You had to buy two. One for you. And one for whoever else you wanted to talk to. If you needed to connect with a second friend or business associate, you’d have to buy another pair … Continue reading How Customer Service Is Becoming More Human [Infographic]
Rich PageJune 24, 2015 When was the last time you gave your website text some love and made some improvements – your headlines and call-to-actions in particular? Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales. Indeed, it doesn’t matter … Continue reading 20 Expert Tips for Becoming a Website Copywriting Pro
