Tag Archives: beating

Beating the Competition Online: One Search Can Make the Difference

Kent Campbell — February 23, 2017 Follow @reputationx— February 23, 2017 The difference between character and reputation: Character describes one’s nature, but reputation reflects what people think a persons’ nature is. This applies to business as well. Search results can skew this so that one search result, accurate or not, can destroy peoples opinion of … Continue reading Beating the Competition Online: One Search Can Make the Difference

Beating the Competition: The Mistake Your Organization is Making

by Rachel Clapp Miller Follow @ContentRachelOctober 3, 2016 We talk a lot about the importance of articulating differentatiation in the sales process. Even the greenest sales reps know they need a way to explain why their solution is different. Still, even if they have the best product on the market, many sales organizations struggle with … Continue reading Beating the Competition: The Mistake Your Organization is Making

The Prelude to Discovering Where Your Competitors Are Beating You

by Scott Lambert Follow @xcellimarkSeptember 18, 2016 Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against … Continue reading The Prelude to Discovering Where Your Competitors Are Beating You

B2B Phone Sales Tips: Beating the Voicemail Gatekeeper

by Sabrina FerraioliAugust 14, 2016 Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic tool for B2B lead follow-up, telemarketing and telesales. But with the ascendancy of voicemail and its handy helper Caller ID, it has become increasingly difficult to get a live prospect … Continue reading B2B Phone Sales Tips: Beating the Voicemail Gatekeeper