By Sam Becker October 27, 2022 Amazon reported mixed Q3 earnings on Thursday, and Wall Street did not respond kindly. The online retail giant said revenue was $127.1 billion, an increase of 15% year-over-year, but net income fell to $2.9 billion, compared to $3.2 billion a year ago. Notably, Amazon’s fourth-quarter … Continue reading Amazon stock takes a beating amid lower profits and weak guidance for the holiday season
Dee French November 6, 2020 At the core of every successful relationship is the foundational need to trust one another. This applies in business, too, in the relationship between leader and team members. While trust may not be fashionable in every circle these days, no leader can succeed without their team’s trust and support. In … Continue reading The Beating Heart of Leadership: Trust
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018 Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics
Payton Travis — June 8, 2017 — June 8, 2017 ElisaRiva / Pixabay We’ve all come to know and love Instagram. Known as a safe place to capture, edit, and share your favorite memories, this platform has always been at the top of our list. But, behind a curtain of selfies, pups, and curated content … Continue reading Understanding and Beating the New Instagram Algorithm
Kent Campbell — February 23, 2017 Follow @reputationx— February 23, 2017 The difference between character and reputation: Character describes one’s nature, but reputation reflects what people think a persons’ nature is. This applies to business as well. Search results can skew this so that one search result, accurate or not, can destroy peoples opinion of … Continue reading Beating the Competition Online: One Search Can Make the Difference
Eleanor Shakiba — December 10, 2016 — December 10, 2016 The year’s raced by. There’s still so much ‘everyday work’ to get done. Plus you need to fit in parties, team lunches and your strategic planning day. How do you stay positive and stress-free during such a hectic period? Here are a few tips. 1. … Continue reading Beating End-of-Year Stress
by Rachel Clapp Miller Follow @ContentRachelOctober 3, 2016 We talk a lot about the importance of articulating differentatiation in the sales process. Even the greenest sales reps know they need a way to explain why their solution is different. Still, even if they have the best product on the market, many sales organizations struggle with … Continue reading Beating the Competition: The Mistake Your Organization is Making
by Scott Lambert Follow @xcellimarkSeptember 18, 2016 Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against … Continue reading The Prelude to Discovering Where Your Competitors Are Beating You
by Sabrina FerraioliAugust 14, 2016 Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic tool for B2B lead follow-up, telemarketing and telesales. But with the ascendancy of voicemail and its handy helper Caller ID, it has become increasingly difficult to get a live prospect … Continue reading B2B Phone Sales Tips: Beating the Voicemail Gatekeeper
Francesca Di MeglioJuly 22, 2015 Only 33% of small business owners make it 10 years or more, and only about half make it five years, according to data supplied by the Small Business Administration. With odds like that, we wanted to know: What’s the secret sauce for creating a successful business? After examining a bevy … Continue reading Beating the Odds: 6 Secrets to Success
