Denny McCorkle — May 16, 2017 Follow @DennyMcCorkle— May 16, 2017 A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they … Continue reading Schooled in Social Media Spring 2017: Back to Basics
Rachel Hand — April 21, 2017 Follow @GroMarketingLtd— April 21, 2017 Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how … Continue reading SEO – Back To Basics
Cathy Habas — April 4, 2017 — April 4, 2017 How do people fund their blogs? The answer you’re likely to hear over and over again is affiliate marketing. Ready to get a piece of the action? The following overview and key tips should set you in the right direction. What Is Affiliate Marketing? Affiliate … Continue reading Monetizing a Site: Affiliate Marketing Basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. Ryan Shelley on March 8, 2017 Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through … Continue reading Why you need to get back to SEO basics
Felicity Fromholz — March 4, 2017 — March 4, 2017 Recently, I’ve gotten a lot of questions about sourcing – more specifically, how to source products when you’re in the beginning phases of starting a subscription box and don’t have the proverbial, “leg to stand on” when reaching out to potential partner brands. My solution … Continue reading Sourcing Basics: Creating a Media Kit
Mike Rosenberg — February 22, 2017 Follow @mikerosenberg— February 22, 2017 I recently was helping a client get their LinkedIn company page optimized (well really just set up as they had a page for a while, but they didn’t create it or manage it) and thought, this isn’t an uncommon problem…and I need to write … Continue reading Back to the Basics: Optimizing a LinkedIn Company Page
Robert Gloer — February 10, 2017 Follow @IOUFinancial— February 10, 2017 Whether you are a startup or a seasoned company, small businesses rely on cash flow to stay in operation. Budgeting is the primary weapon a business owner has to control cash flow and predict possible shortfalls. If you want long-term success, you must maintain … Continue reading Business Budget Basics: 5 Things you MUST be Doing to Ensure Success
Dhariana Lozano — November 18, 2016 Follow @DhariLo— November 18, 2016 Just as in life, many things can go wrong with your business. With social media keeping us connected second to second, your response to a social media crisis can make or break how your followers perceive your brand. The negative effects of a social … Continue reading The Basics on How to Handle A Business Crisis On Social Media
by Alex VasquezOctober 20, 2016 If SEO and producing valuable content on a regular basis is the “long-play,” then Pay-Per-Click (PPC) Search Marketing (Google Adwords, Bing Ads, etc.) is the “short-play.” Paid search requires that you “pay to play.” The good news is that, even if you don’t know what you’re doing, you’ll get traffic … Continue reading Pay-Per-Click Basics — How to Make PPC Work for You
by Rick Lepsinger Follow @onpoint_llcSeptember 20, 2016 Giving and receiving feedback is an important part of coaching. Technology can greatly enhance leaders’ ability to do this, especially when they are juggling the challenges of virtual coaching. In general, the use of technology in coaching is a positive trend because it makes it easier for managers … Continue reading Giving And Receiving Feedback: Going Back to the Basics
