Tag Archives: Basics

The Facebook Algorithm: The Basics and How to Work With It

Jana Christoviciute — March 16, 2018 — March 16, 2018 geralt / Pixabay Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting … Continue reading The Facebook Algorithm: The Basics and How to Work With It

SEO Basics for B2C Companies

Krista Basham — March 12, 2018 — March 12, 2018 The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target … Continue reading SEO Basics for B2C Companies

Back to basics with these 6 tips for foolproof email marketing

With the holidays in full swing, it’s more important than ever to ensure you’re engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success. Joanna Milliken on December 7, 2017   In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of … Continue reading Back to basics with these 6 tips for foolproof email marketing

Essential Basics to Selling With Facebook Messenger

Pete Boyle — October 19, 2017 — October 19, 2017 When it comes to eCommerce, we all share the same goal: Increase sales without increasing advertising costs. It’s a simple goal, however the methods to achieve it are complex. You could explore email marketing, paid advertising, influencer outreach, on-site optimization, social media promotion or, more … Continue reading Essential Basics to Selling With Facebook Messenger

SEO – Back To Basics

Rachel Hand — April 21, 2017 Follow @GroMarketingLtd— April 21, 2017 Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how … Continue reading SEO – Back To Basics