Tag Archives: Basics

Instagram Ads: The Basics

Kaitlyn Hammond — April 26, 2018 — April 26, 2018 If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013! Although Instagram gives owners the potential to connect … Continue reading Instagram Ads: The Basics →

The Facebook Algorithm: The Basics and How to Work With It

Facebook Algorithm

Jana Christoviciute — March 16, 2018 — March 16, 2018 geralt / Pixabay Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting … Continue reading The Facebook Algorithm: The Basics and How to Work With It →

SEO Basics for B2C Companies

SEO Education

Krista Basham — March 12, 2018 — March 12, 2018 The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target … Continue reading SEO Basics for B2C Companies →

Back to basics with these 6 tips for foolproof email marketing

Email Marketing Tips

With the holidays in full swing, it’s more important than ever to ensure you’re engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success. Joanna Milliken on December 7, 2017 In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of … Continue reading Back to basics with these 6 tips for foolproof email marketing →

4 Budgeting Basics in Video Marketing Strategy

Video Marketing

Evelyn Timson — October 20, 2017 Follow @Aspect_FandV — October 20, 2017 In this blog post, I want to look at the thorny issue of budgeting in video marketing. This is often something we get asked about and keeping a handle on the growing demands of running developed video content campaigns across multiple platforms, is … Continue reading 4 Budgeting Basics in Video Marketing Strategy →

Essential Basics to Selling With Facebook Messenger

Facebook Messenger

Pete Boyle — October 19, 2017 — October 19, 2017 When it comes to eCommerce, we all share the same goal: Increase sales without increasing advertising costs. It’s a simple goal, however the methods to achieve it are complex. You could explore email marketing, paid advertising, influencer outreach, on-site optimization, social media promotion or, more … Continue reading Essential Basics to Selling With Facebook Messenger →

The 4 Basics Tenets of Billable Resources: Improve Utilization And Your Profits

Business Improvement

Shree Neve — August 25, 2017 — August 25, 2017

The Practical Basics of UX for the Interested Entrepreneur

Entrepreneurship Lessons

Greetje den Holder — July 7, 2017 Follow @GdenHolder — July 7, 2017 As an entrepreneur, you probably do have a basic understanding of user experience (UX): yes, users must have a good experience; otherwise, they will not buy from you. Entrepreneurs usually also know that this has something to do with their website. Indeed, … Continue reading The Practical Basics of UX for the Interested Entrepreneur →

Schooled in Social Media Spring 2017: Back to Basics

Social Media Lessons

Denny McCorkle — May 16, 2017 Follow @DennyMcCorkle— May 16, 2017 A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they … Continue reading Schooled in Social Media Spring 2017: Back to Basics →

SEO – Back To Basics

SEO Education

Rachel Hand — April 21, 2017 Follow @GroMarketingLtd— April 21, 2017 Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how … Continue reading SEO – Back To Basics →