Tag Archives: Basics

Getting Back to Basics: Marketing ROI

CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend. William Terdoslavich on March 18, 2022 Is marketing return-on-investment missing in action? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated … Continue reading Getting Back to Basics: Marketing ROI →

The Basics of Video Marketing

Video Marketing

Ruhi Van Andel | November 3rd, 2021 Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: our … Continue reading The Basics of Video Marketing →

Digital Marketing Basics for Senior Business Owners

Digital Marketing Intelligence

Susan Tucker January 7, 2022 Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering … Continue reading Digital Marketing Basics for Senior Business Owners →

The Basics of Video Marketing

Video Marketing

Ruhi Van Andel | November 3rd, 2021 Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: … Continue reading The Basics of Video Marketing →

RFP 101: Request for Proposal Basics

Business Process

RD Symms June 14, 2021 If you’re new to the proposal or bid process, then you’ll need the request for proposal (RFP) basics. Even though, like all business processes, the request for proposal process has changed over the years, many of the basics have held true. This article will brief you on what you need … Continue reading RFP 101: Request for Proposal Basics →

The Basics of SEO & PPC Marketing Strategies

SEO And PPC

Kim Caro May 21, 2021 Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve … Continue reading The Basics of SEO & PPC Marketing Strategies →

Back to Basics: The Different Phases of Contract Management

Contract Management

David Parks April 14, 2021 In earlier blogs, I discussed the importance of budgeting for modern contract management, as well as the basics of identifying, assessing and mitigating risks in contracts. While these pieces talked about the importance of looking at the entire contract management lifecycle and the foundational nature of contracts to businesses, I’d … Continue reading Back to Basics: The Different Phases of Contract Management →

ABM: Back to basics

Account Management

The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way. Kim Davis on December 30, 2020 “When people start ABM initiatives, the question they often skip is, which accounts should I be after? In the end, ABM only works if you know which accounts … Continue reading ABM: Back to basics →

Returning to the Basics of Great Leadership

Leadership Skills

Susmita Sarma September 24, 2020 Leadership comes in different styles. It depends a lot on the nature of the person. For example, if you’re introverted, your leadership style would be vastly different from an extroverted person. It will again be different in different generations and geographical areas (considering its culture.) Like, say, the typical leadership … Continue reading Returning to the Basics of Great Leadership →