Tag Archives: Basics

Returning to the Basics of Great Leadership

Susmita Sarma September 24, 2020 Leadership comes in different styles. It depends a lot on the nature of the person. For example, if you’re introverted, your leadership style would be vastly different from an extroverted person. It will again be different in different generations and geographical areas (considering its culture.) Like, say, the typical leadership … Continue reading Returning to the Basics of Great Leadership

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis

Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles

Joe Gillespie — April 13, 2020 Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. These writing tips go beyond the basics … Continue reading Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles

Back to Basics: Personalization only adds value if you do it right

While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right