Tag Archives: Basics

SEO Basics: How To Optimize Your Content For Search Engines

Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines

The Facebook Algorithm: The Basics and How to Work With It

Jana Christoviciute — March 16, 2018 — March 16, 2018 geralt / Pixabay Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting … Continue reading The Facebook Algorithm: The Basics and How to Work With It

SEO Basics for B2C Companies

Krista Basham — March 12, 2018 — March 12, 2018 The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target … Continue reading SEO Basics for B2C Companies

Back to basics with these 6 tips for foolproof email marketing

With the holidays in full swing, it’s more important than ever to ensure you’re engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success. Joanna Milliken on December 7, 2017   In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of … Continue reading Back to basics with these 6 tips for foolproof email marketing