Karen Repoli — May 28, 2020 We’ve all been frustrated with how Facebook arbitrarily chooses to share and how it has become increasingly difficult to get any organic reach. This has employers, clients, and B2B service seekers turning back to LinkedIn in the search for reliable connections and information. LinkedIn has over 260 million ACTIVE … Continue reading 4 Basic Tips to Improve Your LinkedIn Profile and Make a Professional First Impression
Brad Smith — January 4, 2020 Follow @bsmarketer Does creating a website feel like a daunting task? Are you putting off building a website for your business, non-profit, or portfolio because it just seems like too much work? If learning to code, sourcing photographs, and figuring out how to create forms sounds overwhelming, I’ve got … Continue reading 6 Simple Steps to Build a Basic Website for Your Small Business
It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. John Steinert on July 24, 2019 In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. … Continue reading 5 ways to grow ABM performance by moving beyond your basic persona framework
Julia Tiedt — April 10, 2019 — April 10, 2019 OvidiuTepes / Pixabay You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building … Continue reading Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan
Karen Repoli — April 9, 2018 Follow @karenrepoli — April 9, 2018 As entrepreneurs, many of us struggle with how to be the most effective on social media. It very likely takes a large chunk of your time and/or marketing budget. We need to do everything possible to make that time and money a good … Continue reading Social Media 101: 7 Basic Tips to Increase Your Effectiveness
Paul Keijzer — January 30, 2018 Follow @Paul_Keijzer — January 30, 2018 FotografieLink / Pixabay Not too long ago I wrote a piece on 5 life skills every professional should know. These are the basics that you won’t learn about in college or university but should have in your arsenal of skills to succeed in … Continue reading 4 Basic Skills Every Professional Should Equip Themselves With
Eric Rosenberg — November 28, 2017 — November 28, 2017 27707 / Pixabay If you want to run a successful business in the 2010s and beyond, you need a website. It doesn’t matter if you are a solo online entrepreneur or run a large network of brick-and-mortar stores, you need an online presence. Many business … Continue reading How to Build a Basic WordPress Site in 5 Minutes
Grayson Kemper — November 28, 2017 Follow @g__kemp — November 28, 2017 geralt / Pixabay As search engines further entrench themselves as the central forum for our online activity, SEO has moved from an online marketing advantage to an online marketing requirement. Simply put, SEO is a necessary business process for firms that depend on … Continue reading 3 Basic SEO Services That Boost Visibility for Your Site
Bob Van Rossum — November 19, 2017 Follow @BobVR — November 19, 2017 The growing dependence marketing has on technology has created a space where marketers are compelled to develop new skills that are aligned with the rapid growth of the digital world. Whether you’re looking to jump-start your career or wanting to brush up … Continue reading Avoid Neglecting These 4 Basic Digital Marketing Skills in 2018
Irina Weber — September 28, 2017 Follow @irinaweber048 — September 28, 2017 Sick and tired of work routine? Recharge your batteries and SEO skills with our “Coffee time SEO” post! Our today’s topic is about some basic tasks that are worth your time before the website promotion starts. These easy steps might help you avoid … Continue reading How to Be Ready for the External SEO Promotion: Basic Checklist
