Jose Casal — November 11, 2019 In football, the team that wins is the one that gets the ball in the other team’s goal most times. Not the one that runs the most. What matters most is what is happening to the ball. So, we need to watch the ball, not the player. Business is … Continue reading Business Efficiency? Watch the Ball, Not the Player
Ellen Huxtable — April 25, 2019 Follow @abiztweet — April 25, 2019 How about them Cubs? Business leadership can be exhausting. So take a break, and indulge and reflect on glorious memories of our National Pastime. It’s springtime in Chicagoland, and thoughts, at least on the north side, again turn toward the perpetual saga of … Continue reading Play Ball! Business Leadership Lessons from Baseball
by Annabelle SmythSeptember 29, 2016 Each year or every six months employees and managers meet for the regular performance appraisal to see how the employee is doing and how to improve. The basis of the system is to measure, evaluate, and improve employee performance. However, the basis is flawed and 76 percent employees said they … Continue reading Looking Into The Crystal Ball – The Future of Performance Management
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing. Adam Weiss on August 5, 2016 at 10:00 am Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist … Continue reading A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
by Brionna Lewis June 7, 2016June 7, 2016 All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your … Continue reading 5 Signs Your Brand is Dropping the Ball on Mobile
by Carl Lewis April 25, 2016April 25, 2016 A good pay-per-click campaign needs to come out of the gate running. There is a lot of competition for keywords and phrases, so this post will give you three easy steps to follow to ensure that help you now – and in future marketing campaigns. Negative Keywords … Continue reading New PPC Accounts: How to Get the Ball Rolling
Gretchen GordonOctober 15, 2015 Those of you that know me well know that I am a Florida Gator. You also may know that my husband had the pleasure of coaching for Steve Spurrier, and that my son is a quarterback at the University of South Carolina, where he has had the privilege of being directly … Continue reading Sales, Business and Life Lessons from the Head Ball Coach
Peep LajaMay 19, 2015 You have a hypothesis, and run a test. Result – no difference (or even drop in results). What should you do now? Test a different hypothesis? Not so fast. A fairly common scenario Let’s imagine that you conducted a qualitative survey, and a large number of respondents voiced concerns about your … Continue reading Iterative A/B Testing – A Must If You Lack a Crystal Ball
Angela Hausman, PhDMay 11, 2015 I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the 16 differences between traditional media and social media or this one on social media versus traditional media. There’s even a good infographic on the 10 differences in social … Continue reading It’s a New Ball Game: Social Media Versus Traditional Media
Rebekah Richards December 10, 2014 It’s the frustration of most business owners I meet: You prospect, network, and mingle to generate leads and then… radio silence. Those people you worked so hard to turn into clients are not moving forward. What are you doing wrong? You meet so many quality leads that selling should … Continue reading Quit Dropping the Ball: How to Easily & Effectively Follow Up with Prospects You’ve Met
