Tag Archives: back

4 Tips for a Successful Back to School & Holiday Shopping Season

by Brian Lee July 26, 2016July 26, 2016 Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions so that they’ll stay … Continue reading 4 Tips for a Successful Back to School & Holiday Shopping Season →

Building a Backlink Profile: 3 Effective Ways to Garner Links Back To Your Website

SEO Backlinking

by Paige Weiners June 29, 2016June 29, 2016 In the world of SEO, links are fairly important. Links amassed to websites, along with a series of other SEO tactics, have a significant effect on how prominently a brand will appear in search engine rankings, and subsequently impact how much organic traffic the site will garner … Continue reading Building a Backlink Profile: 3 Effective Ways to Garner Links Back To Your Website →

Personalization Popular, But Held Back By Budget And Skill

Marketing Guide

by Jack Loechner, Staff Writer @mp_research, June 24, 2016 According to Evergage and Researchscape International, the new annual study on the State Of Personalization found that 85% of companies are now implementing some form of personalization. However, most companies’ personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors’ … Continue reading Personalization Popular, But Held Back By Budget And Skill →

Back to basics: Why you need to stop stressing over backlinks

SEO Backlinking

Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics. Kyla Becker on June 23, 2016 Backlinks are important — there’s no argument on that fact. The emphasis that has been … Continue reading Back to basics: Why you need to stop stressing over backlinks →

5 Ways to Win Back Your Customer’s Attention

Customer Engagement

by Guest Post June 19, 2016June 19, 2016 In e-commerce, there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again. Let’s imagine … Continue reading 5 Ways to Win Back Your Customer’s Attention →

Bring your “dead” customers back to life

Customer Relationship Managemnet

How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board. Loretta Jones on June 17, 2016 It’s no secret that it’s more expensive to try to attract new customers than it is to … Continue reading Bring your “dead” customers back to life →

8 Tips For Bringing Your Best Old Blogs Back From The Dead

Blogging Tactics

by Brittney Ervin June 13, 2016June 13, 2016 If you’ve been in the content creation game for a while, you know how dramatically blogging standards have changed, even in just the past few years. As you learn more about communication and reaching your audience, your tone and style have to evolve to better connect with … Continue reading 8 Tips For Bringing Your Best Old Blogs Back From The Dead →

Is it Time to Bring Back the Webring?

SEO Link Building

by Michael Sheehan May 17, 2016 Follow @HighTechDadMay 17, 2016 Companies are always struggling to find new audiences, new customers, new distribution points for their messages and new ways of doing digital marketing. Right now, it’s all about digital content, whether it is long- or short-form, videos, images, webinars, white papers, or just the content … Continue reading Is it Time to Bring Back the Webring? →

The War on Ads: Why Ad Blockers Are Taking Over, and How You Can Fight Back

Ad Blockers

by Luke Robbins May 1, 2016 Follow @LukeBRobbinsMay 1, 2016 Free online content is not always free. If you read an article on Forbes or watch a popular video on YouTube, then that is bought and paid for by somebody, even if that somebody is not you. We live in an age in which consumers … Continue reading The War on Ads: Why Ad Blockers Are Taking Over, and How You Can Fight Back →