Dave Sutton — July 26, 2017 — July 26, 2017 Here’s an unexpected marketing strategy—go rent a house and paint it pink. That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity. To prepare for the release of Pretty Girls Like Trap Music, he rented a house at … Continue reading How Outstanding Event Marketing Boosts Brand Awareness [Infographic]
Wayne Elsey — June 16, 2017 Follow @wayneelsey— June 16, 2017 Tumisu / Pixabay Instagram recently surpassed the 700 million users, which is a great feat. The reason this has happened is because Instagram is owned by Facebook. And, Mark Zuckerberg understands well that he has the biggest network of users in the world. Facebook … Continue reading It’s Time to Drive Brand Awareness and Sales on Instagram
Meenah Khosraw — June 16, 2017 — June 16, 2017 LoboStudioHamburg / Pixabay Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your … Continue reading How to Boost Brand Awareness with Social Media
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. Dianna Huff on May 9, 2017 Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build awareness … Continue reading Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness
Lydia Cockerham — April 23, 2017 — April 23, 2017 You know about the buyer’s journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is the first step potential customers take on the way to sale … Continue reading 23 Captivating Examples of Awareness Stage Video Content
Alex Balmer — December 27, 2016 — December 27, 2016 When we talk about advertising on Google AdWords we tend to focus on selling products or services. The buying intent behind Google searches is usually higher than other PPC channels and you want to make the most of that by maximising sales. Selling products isn’t … Continue reading How to Increase Brand Awareness with Google AdWords
by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics
by Brittney Ervin May 9, 2016May 9, 2016 Since it first launched in 2011, Snapchat has become one of the fastest-growing social networks. As of January 2016, the platform boasted over 100 million active daily users, plus video traffic that rivaled Facebook’s. A big reason that Snapchat is catching the attention of business owners and … Continue reading 5 Ways to Use Snapchat to Build Brand Awareness
by Scott Cain April 22, 2016 Follow @wscainApril 22, 2016 In order for a business to remain relevant in search results, its website must have just the right mix of SEO and brand awareness. The two go hand in hand, reinforcing each other and creating synced marketing. However, it is important to understand what branding … Continue reading Does Brand Awareness Really Help SEO?
