Tag Archives: Awareness

How Acura drives awareness with a new hit web series

“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime. Chris Wood on August 8, 2023   Acura’s real-life recreation of Uncle Noboru’s garage and Integra S Type from “Chiaki’s Journey” web series. Image: Acura. The high-performance Integra Type S, part of Acura’s bestselling Integra lineup, is … Continue reading How Acura drives awareness with a new hit web series

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

Study Shows How Social Commerce Drives Awareness, Performance For Brands

Study Shows How Social Commerce Drives Awareness, Performance For Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2022 Marketers began to rely on social commerce when the pandemic hit. Now they have begun to see positive results, according to research released Tuesday. I have never been a big fan of influencer marketing, but apparently, … Continue reading Study Shows How Social Commerce Drives Awareness, Performance For Brands

Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage

Christa Tuttle November 16, 2021 Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build … Continue reading Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage

Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness

Slye Joy Serrano October 25, 2021 The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday … Continue reading Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness