Tag Archives: Avoid

How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising →

How to Avoid the Damage a “Working Manager” Can Do to Your Team

Liz Kislik — June 2, 2019 Follow @lizkislik — June 2, 2019 Does your company rely on “working managers” who simultaneously do the job they supervise? Many companies do, without being aware of the downsides. Working managers are most often found in small companies, where even those in leadership have to roll up their sleeves … Continue reading How to Avoid the Damage a “Working Manager” Can Do to Your Team →

4 Mistakes to Avoid when Identifying Influencers for Your Brand

Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand →

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

Daniela McVicker — May 18, 2019 — May 18, 2019 Whether you are an independent blogger, an eCommerce store representative or a marketing expert, a chance is that email marketing matters to your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%. This is a staggering number considering the … Continue reading How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam] →