Wendy Dessler — August 12, 2019 — August 12, 2019 Image via Pexels Hiring mistakes don’t just cost you time, they also cost your business money. As you likely know, hiring the perfect candidate is not as easy as it sounds. Especially in today’s digital world, it can feel more fast-paced and competitive than ever. … Continue reading Common Hiring Mistakes to Avoid to Foster a Great Company Culture
Suhaib Mohammed — August 9, 2019 Follow @Suhaib_writes — August 9, 2019 Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share … Continue reading B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content
Dana Kachan — July 26, 2019 Follow @DanaKachan — July 26, 2019 We’re entering the age of technological revolutions and massive diffusion of technologies connecting people around the globe. The constant development of mobile devices gave birth to new forms of communication and 24/7 connectivity in social networks. They play a significant role in changing … Continue reading Developing Your Brand Voice on Social Media: 5 Mistakes to Avoid
Sarah Deane — July 20, 2019 Follow @effectUX — July 20, 2019 In the last year, I’ve been seeing a lot of articles around toxic workplaces. Guidance on how to know if your workplace is toxic, how you can spot a toxic colleague, or strategies for coping. At effectUX we are lucky to work with … Continue reading Watch Out for These 7 Traits to Avoid Fostering Toxic Workplaces
Taylor Gordon — July 19, 2019 — July 19, 2019 At some point, we’re all new to freelancing. We’re building our portfolios and we’re scrapping for clients. In the rush to sign clients on, new freelancers can easily forget about the administrative aspect of the job. How should you handle invoices? How and when should … Continue reading New Freelancers Should Avoid These Invoicing Mistakes
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Kaitlyn Hammond — July 1, 2019 — July 1, 2019 Every business owner should have marketing at the forefront of their minds. This is imperative to connect with new customers and to encourage existing customers to remain loyal. The marketing landscaping is ever changing, and staying on top of this field is necessary to beat … Continue reading Small Biz Marketing in 2019: What to Avoid
Marie Fincher — June 27, 2019 — June 27, 2019 Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But what I found wasn’t exactly what I had anticipated. Some of the most surprising findings came from The State of … Continue reading B2B Email Marketing Techniques to Avoid Poor Sales Practices
Lindsey Flagg — June 20, 2019 Follow @lindseyjflagg — June 20, 2019 Erik_Lucatero / Pixabay As we move closer to 2020, it is obvious to almost everyone who uses the internet that social media is not going anywhere. In fact, it is taking the world by storm a little more each day, with new features … Continue reading Social Media Mistakes to Avoid
Liz Kislik — June 2, 2019 Follow @lizkislik — June 2, 2019 Does your company rely on “working managers” who simultaneously do the job they supervise? Many companies do, without being aware of the downsides. Working managers are most often found in small companies, where even those in leadership have to roll up their sleeves … Continue reading How to Avoid the Damage a “Working Manager” Can Do to Your Team
