Conor Bond — March 7, 2019 — March 7, 2019 (March 08, 2019) morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your … Continue reading Google to Sunset Average Position: Here’s What It Means
SEO: The Average Cost Of Marketing by Laurie Sullivan @lauriesullivan, February 4, 2019 Search engine optimization (SEO) professionals earned, on average, $81,103 annually in 2018 — up from $61,711 in 2017. The data released Monday from BrightLocal suggests that salaries continued to rise during the past few years. Today, just 9% earn less than $30,000, … Continue reading SEO: The Average Cost Of Marketing
Kelly MicKey — February 3, 2019 — February 3, 2019 More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time. Buyer behavior has shifted dramatically, recruiting and … Continue reading 5 Ways to Grow Your Firm 5X Faster than Average
Mia Jacobs — January 12, 2019 — January 12, 2019 Free-Photos / Pixabay When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and … Continue reading How to Beat the Average Churn Rate for Subscription Service Enterprises
Average Order Values Fall As Mobile Purchases Rise by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Brands that saw a 4% decline in their average order value (AOV) during the Thanksgiving Day weekend — despite consumers spending more — are not alone. Consumers tend to spend less per purchases on mobile devices. And with … Continue reading Average Order Values Fall As Mobile Purchases Rise
Aastha Sirohi — November 6, 2018 — November 6, 2018 Whether you geek out on statistics or despise them, they are the key to revealing if our marketing plans are really working (or aren’t). We measure, record and analyze even the simplest things in life, so how can something as valuable as our email marketing … Continue reading What is the Average Click-Through-Rate for Email?
Holiday Online Revenue To Rise, But Average Order Values Fall by Laurie Sullivan @lauriesullivan, September 14, 2018 Search marketing company NetElixir’s 2018 Holiday Forecast predicts overall economic growth of 15% — up from 13% in 2017, and 10% in 2016. Initial findings estimate that 62% of all product searches now occur on Amazon, and 30% … Continue reading Holiday Online Revenue To Rise, But Average Order Values Fall
Bob Apollo — May 14, 2018 Follow @bobapollo — May 14, 2018 rawpixel / Pixabay Mark Twain is said to have popularised the phrase “There are three kinds of lies: lies, damned lies, and statistics”. In an amusing variation, an obviously learned British judge is said to have categorised witnesses into three classes: “simple liars, … Continue reading We’re NOT Average
Average Order Value Online Rises During 2017 Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, (January 12, 2018) Data released Thursday shows an increase of average order value online during the 2017 holiday season. Overall, U.S. ecommerce holiday sales rose 13% from the previous year, up from 10.43% in 2016, according to data from … Continue reading Average Order Value Online Rises During 2017 Holiday Season
Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric
