How Audio Investments Increase Branded Search Volume by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2025 It could be the podcaster or the tone or the note in a jingle or jangle that calls attention to a brand, but how do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based … Continue reading How Audio Investments Increase Branded Search Volume
An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2024 Driving online traffic from search to websites has been one of the media’s leading benefits. OpenAI has a unique opportunity with its toll-free service to generate revenue and drive online and foot traffic to publishers, … Continue reading An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT
LinkedIn is killing the standalone live audio feature you probably forgot about Just about every other major platform has changed course on the feature that took off during the pandemic. karissa bell Updated Sat, Nov 23, 2024 LinkedIn Remember in the middle of the COVID-19 pandemic when live audio was suddenly everywhere? … Continue reading LinkedIn is killing the standalone live audio feature you probably forgot about
Google Audio AI Guides Podcasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2024 Google teased the product at Google I/O in May, launched Audio Overviews in September and on Thursday moved NotebookLM out of experimental mode and introduced new features to make it more useful. Updates to the audio summary feature for its AI … Continue reading Google Audio AI Guides Podcasts
May 31, 2024 It’s becoming alarmingly easy to create audio deepfakes of Biden and Trump New research by the Center for Countering Digital Hate sounds the alarm ahead of a blockbuster political season. BY Chris Stokel-Walker Seeing is no longer believing, thanks to the rise of generative AI video tools. And now, in a crucial election … Continue reading It’s becoming alarmingly easy to create audio deepfakes of Biden and Trump
Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March by Laurie Sullivan , Staff Writer @lauriesullivan, May 7, 2024 DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain … Continue reading Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns
X introduces audio and video calls for Android users The Premium feature was already available on iOS. Sarah Fielding Fri, Jan 19, 2024 SOPA Images via Getty Images X (formerly Twitter) rolled out audio and video calling for iOS users back in October 2023. Now, the feature is coming to Android, with an … Continue reading X introduces audio and video calls for Android users
Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators
Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’ by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2023 An Apple feature on the iPhone allows users to create a voice that sounds like their own to use in FaceTime, Phone, and assistive communication apps. New Zealand native Tristram Ingham has facioscapulohumeral muscular dystrophy … Continue reading Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’
