Deaundra Audrey Cash December 17, 2014 As the Social Media Editor for the Content Solutions team, my goal is to improve our partners’ social strategy. One way that we accomplish this goal is by testing and implementing strategies that boost engagement and gain new audience members. Earlier this year, we focused on the Daily … Continue reading Social Sneak Peek: 3 Free Ways to Grow and Engage Your Facebook Audience
Tag Archives: audience
The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data
by Joe Mandese, December 5, 2014, Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides. Instead of cooperating over advertising, promotion and distribution arrangements to … Continue reading The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data
3 Powerful Questions to Ask Your Blog Audience
Lacy Boggs December 1, 2014 A blog should be a conversation. I’m not talking about comments, necessarily. Yes, comments are awesome (who doesn’t love getting comments on her blog?!?), and they’re a big part of building a culture around your business and blog, but comments aren’t the only way to have a conversation with your … Continue reading 3 Powerful Questions to Ask Your Blog Audience
Are You Building An Audience You Can Own?
John Miller November 24, 2014 Last year, I spoke to a big B2C brand trying to convince them that a content strategy could launch them to a new level. I failed; this old dog wasn’t ready for new tricks. And that’s because their old tricks – millions and millions of dollars of newspaper advertising … Continue reading Are You Building An Audience You Can Own?
4 Tips for Managing Your Social Media Page – Engaging an Audience on Social Media
Brian Holdsworth November 24, 2014 Why is it that some social media pages have thousands of followers, while others struggle to get 30. We are constantly asking questions like this to improve our content and more effectively engage our audience. Although we admit we are not super stars in the social media world, we have … Continue reading 4 Tips for Managing Your Social Media Page – Engaging an Audience on Social Media
The Power of an Audience Development Funnel
Lynne Murray November 17, 2014 Audience Development is a business function like any other; in order to be successful and convert the online public to customers you need to know what your Audience Development funnel actually looks like. Not knowing their Audience Development funnel is where so many businesses fail – and that’s businesses of … Continue reading The Power of an Audience Development Funnel
How To Build Your Social Media Audience From The Ground Up
Derek Overbey November 17, 2014 Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your … Continue reading How To Build Your Social Media Audience From The Ground Up
How to Attract Your Audience with Awesome Marketing Content (Part 2)
By Nancy Lambert, Published November 7, 2014 In part one of this article I talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions to a problem. By understanding the steps your buyers take in their decision-making process you can more effectively move your prospects through … Continue reading How to Attract Your Audience with Awesome Marketing Content (Part 2)
The Perils Of Writing Poorly: 5 Ways To Kill Your Audience
By Becky Tumidolsky, Published November 2, 2014 Do you believe content writing can be delegated to just about anyone? If so, here’s a disturbing vision that might just scare you straight. A weak, wandering narrative. Sentences and paragraphs that don’t flow logically or stylistically. Incomprehensible bloat. Ideas randomly introduced. Awkward or missing transitions. Tangents that … Continue reading The Perils Of Writing Poorly: 5 Ways To Kill Your Audience
Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”
I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”
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