Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first brainstorming for a marketing campaign, we tend to run on gut instinct and our past experience as to who the intended target customer is. According … Continue reading Finding the Right Target Audience for your Marketing Campaign
Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of … Continue reading Grow Your Business Audience Without Google
Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision … Continue reading How to Market to Your Audience Influencers
Cooking by Zanthia When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the … Continue reading Feeding Your Audience The Real Thing: Nutritious Content
Authentic marketing and dealing with audience perception Overview In an online world where you can watch secrets unravel with just a click of the mouse, transparency – especially transparency in business – is integral. It’s no surprise then that the linchpin of successful content marketing is authenticity. To gain trust, brands need to consider what … Continue reading Authentic Marketing and Dealing With Audience Perception
In the business world today, content marketing is a hot topic. It seems like everyone, especially in the B2B arena, is jumping on the content marketing bandwagon. Indeed, content marketing – done correctly, can be a very effective way to attract new leads. It can help you win clients. But a lot of marketing content … Continue reading Identifying And Writing Content That Will Engage Your Audience
SEO experts share tips on effective link building strategies in 2014, along with a handful of common link building misconceptions. Add a comment By James A. Martin Index: Link Building Strategies and Tips for 2014 Part 1 Link Building Strategies and Tips for 2014 Part 2 Link Building Strategies and Tips for 2014 Part 3 … Continue reading Link Building Strategies and Tips for 2014 Part 4
Every once in a while YouTube likes to sprinkle a little magic over creators and marketers and lead them, gently down the right road when it comes to marketing their product or service on the biggest video site in the world. YouTube’s Creator’s Playbook and Advertiser’s Playbook have offered invaluable tips on promotion, as well … Continue reading YouTube Creator Playbook for Brands: What it Takes to Get it Right
Content marketers get a lot of criticism for linkbaiting and cheap SEO hacks, but the truth is, most of us really do want to publish content that is genuinely entertaining or useful to our audience. Sharing is a vital part of content distribution, and people don’t tend to share what they don’t find valuable. The … Continue reading Three Strategies For Developing Share-Worthy Content
