Brian Basilico — July 14, 2017 Follow @bbasilico — July 14, 2017 Website Design & Navigation A great website is the cornerstone of a business online. What defines a great website is arguable, but the beauty is in the eye of the beholder. I don’t know about you, but I am bombarded with email and … Continue reading Is the Design of Your Website Important? Your Perfect Audience Cares!
Sahail Ashraf — July 14, 2017 Follow @Talcontent — July 14, 2017 There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a … Continue reading How to Build A Better Relationship With Your Brand’s Social Media Audience
John Nemo — June 26, 2017 Follow @JohnNemoPR — June 26, 2017 On July 17, 1982, an unexpected and unanticipated sound signaled the launch of an unforgettable musical icon, along with providing a timeless business lesson. The sound was so stunning, so shocking, I had to go back over the audio to make sure I … Continue reading Why You Shouldn’t Always Listen to the Audience
Personal Branding Blog — June 23, 2017 — June 23, 2017 Unsplash / Pixabay A few years ago ad blockers began to emerge which has greatly impacted the number of visitors and subscribers on a brand website. Since Google has updated algorithm and new apps have emerged these important online relationships have dwindled. The good … Continue reading Win Over Your Brand Audience Despite the Rise of Ad Blockers
Luana Spinetti — June 21, 2017 Follow @LuanaTF — June 21, 2017 You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you ever going to achieve success in … Continue reading How to Grow an Audience on Instagram In 4 Weeks
Susan Friesen — June 19, 2017 Follow @eVisionMedia— June 19, 2017 Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases … Continue reading How Video Establishes “Know, Like and Trust” With Your Target Audience
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017 Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Warren Knight — June 12, 2017 Follow @warrenknight— June 12, 2017 It’s true that websites with a blog tend to have 434% more indexed pages. This means that Google will recognise your website as a source of great information, and will rank you based on this. Having a blog is something that most small businesses … Continue reading Blogging 101: How To Write Content Your Audience Will Love
Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)
Audience Buying Delivers People, Not Safety by John Douglas , Op-Ed Contributor, June 2, 2017 At this moment, there is a popular online platform facing an advertising crisis. Fueled by both user-generated and premium content, this platform generates incredible engagement numbers with a massive audience, but is struggling amid fears that brand messages are lining … Continue reading Audience Buying Delivers People, Not Safety
