Tag Archives: audience

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data →

Where to find ideas for content your audience will love, look at and link to

Content Strategy

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. Jeremy Knauff on May 4, 2018 Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While … Continue reading Where to find ideas for content your audience will love, look at and link to →

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Facebook

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018 Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected →

7 Tools to Engage Your Facebook Audience

Facebook Engagement

Mary Cate Spires — March 7, 2018 — March 7, 2018 In the wake of the Facebook apocalypse, many brands are scrambling to reassess their Facebook strategy. If Facebook has been successful for your brand, but you are scratching your head at how to spark genuine conversation on your posts, you have come to the … Continue reading 7 Tools to Engage Your Facebook Audience →

How To Use Purchase Intent Drivers To Convert A Social Media Audience

Conversion Techniques

Sahail Ashraf — March 7, 2018 — March 7, 2018 We know social media is fun and exciting, and it’s a big part of what you do. But if you’re not seeing a rise in conversions of audiences to customers you’re doing something wrong. Don’t worry though. If you try out the following points, you … Continue reading How To Use Purchase Intent Drivers To Convert A Social Media Audience →

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

Facebook Advertisement

Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience →

The Power of a Great Keynote: Inspiring and Focusing Your Audience

Customer Segmentation

Mladen Kresic — February 14, 2018 Follow @KRNegotiators — February 14, 2018 Keynote speeches — like the ones that kick off a big sales drive or annual meeting — are fantastic opportunities…that aren’t always leveraged to their fullest. Most executive leaders will take to the podium assured that the top-line strategic messaging of the day, … Continue reading The Power of a Great Keynote: Inspiring and Focusing Your Audience →

The Art of Audience Building

Customer Acquisition

Ross Hamer — February 5, 2018 — February 5, 2018 Skitterphoto / Pixabay Targeting is important; it doesn’t take Sherlock Holmes to figure that one out. Whatever it is you are aiming for, the more accurate your targeting, the more successful you’ll be – shooting hoops, firing arrows, water ballooning your neighbor’s cat – the … Continue reading The Art of Audience Building →

Reading Your Audience: How to Incorporate Psychology into Social Media Marketing

Social Media Marketing

By Rohan Ayyar January 30th, 2018 Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, … Continue reading Reading Your Audience: How to Incorporate Psychology into Social Media Marketing →

5 Best Instagress Alternatives to Grow Your Instagram Audience

Instagram Tools

George Beall — January 5, 2018 Follow @GeorgePBeall — January 5, 2018 Minakel2003 / Pixabay Over the past few months, the social media landscape has distilled into a few major players. Instagram, the popular photo-sharing application, has quickly become a foundational component of this budding ecosystem. With nearly 800 million active users, the platform is … Continue reading 5 Best Instagress Alternatives to Grow Your Instagram Audience →