Montina Portis — February 5, 2017 Follow @montinaportis— February 5, 2017 The reason that video is more persuasive than additional kinds of content is the brain will require emotional input in order to make decisions. Plus, no type of technology is better at conveying emotion than a video. Videos cater to the brain’s auditory and … Continue reading 5 Ways Companies Can Use Videos to Attract More Business
Mindi Rosser — January 23, 2017 Follow @MindiRRosser— January 23, 2017 One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on … Continue reading How to Simultaneously Attract New Prospects and Retain Loyal Customers
Morgan Jones — January 8, 2017 — January 8, 2017 Millennial – A name given to the generation of people who were born between 1982 and 2004. Sometimes referred to as ‘Gen Y’, as they follow ‘Gen X’. First and foremost, a disclaimer – I am a millennial, and because my generation is the largest … Continue reading Gen Why: 3 Quick Ways to Attract and Keep Millennial Talent
Irina Weber — November 25, 2016 Follow @irinaweber048— November 25, 2016 Amazon has 40% share of the global online shopping market. Not only a smart pricing strategy allowed them to achieve such results, but also the fact that they are already offering their customers unique type of services that will be indispensable in the future. … Continue reading The eCommerce Trends for 2017 That Can Help You Attract More Customers Today
With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers. Jim Yu on November 15, 2016 Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. … Continue reading 7 omnichannel marketing tips to attract holiday shoppers
by Danny Wong Follow @dannywong1190October 10, 2016 Many engineering firms focus most of their attention on operations, which is understandable considering the complex nature of the work. However, like any type of company, they must rely on a productive and effective sales operation in order to reliably communicate the value of their services to high-quality … Continue reading 6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts
Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business. Chris Marentis on July 11, 2016 The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor survey, 93 … Continue reading 5 ways to attract more talent — and more customers
by Sunil Bagai June 28, 2016 Follow @ZenithtalentJune 28, 2016 The highest performing talent acquisition professionals today are those who understand the importance of content. Their success springs from a superior command over recruitment marketing strategies, filled with captivating storytelling and actionable intelligence. Even large enterprises are discovering this. Last fall, GE reinvented its long-standing … Continue reading Recruitment Marketing: Attract Top Candidates Instead of Chasing Them
by John Nemo June 20, 2016 Follow @JohnNemoPRJune 20, 2016 Here are some great shortcuts that will help you attract more clients and generate more business for yourself on LinkedIn! Having spent 48 straight months discovering the best ways to sell products and services using LinkedIn, it’s been incredible to watch the platform evolve into … Continue reading 3 Must-Have Tools to Attract More Clients on LinkedIn
by Kat Haselkorn June 18, 2016 Follow @KatGoFishJune 18, 2016 A positive work environment is crucial in order to attract and keep top talent. Small but effective changes will make a significant impact on how your employees interact and perform. Whether that be a streamlined commute, incentives, or a healthier office culture, these small changes … Continue reading How Small Businesses Can Attract and Retain Top Talent
