Gail OliverMarch 3, 2015 Time for some creativity! Last week the International Culinary Center in New York City recreated 10 of the most iconic Oscar dresses from the last several years in the form of decadent cookies (yes, that is a cookie on the right in the photo below). This idea of theirs got coverage … Continue reading Quirky Promotional Ideas That Get Attention For Your Small Business
ComScore data show app number 1 in terms of time spent per mobile user. Greg Sterling on March 2, 2015 Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week. Pandora grabbed the top spot from Facebook in … Continue reading Pandora Captures Attention Crown From Facebook In January
Russ FairleyFebruary 14, 2015 As we all know, these days anyone can make video: smartphones shoot 4K, optically stabilized footage, a GoPro can be tossed over a waterfall and film the whole thing, and action cam-equipped drones can capture footage that until now required a helicopter and a six-figure budget. With pro tools readily available … Continue reading Attention Video Producers: Don’t Make These Five Mistakes
Two-thirds of email being read (or not) on smartphones and tablets. Greg Sterling on January 28, 2015 According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones … Continue reading Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
Dave BrockJanuary 27, 2015 Recently, I’ve been involved in a number of heated discussions on micromanagement and attention to detail. Often, at a superficial level, they look the same, but in reality they are very different. Attention to detail is critical both to individual contributors and managers. Micromanagement is a waste of everyone’s time–the individual … Continue reading Attention To Detail Or Micromanagement?
Tarun Pahwa January 1, 2015 For the past couple of years, marketers and web designers alike have been chanting the responsiveness mantra. Websites need to be responsive in order to accommodate viewership that accesses information across a variety of devices and screens. Rule one of service delivery is to give clients what they’re looking … Continue reading 10 Compelling Reasons to Pay Attention to Mobile Search Marketing in 2015
By Kim George, Published November 12, 2014 On average, there are more than 144.8 billion emails sent every day. Wowza! It’s no secret email remains one of the preferred methods of communication – especially for business owners. Yet, of the 144.8 billion emails sent per day, sadly an estimated 69% of email recipients report email … Continue reading 9 Email Subject Lines that Command Attention
By Anton Koekemoer November 03, 2014 I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I start getting all the big wins everyone is talking about regarding social media? Should we focus more on SEO, paid advertising or social media marketing? … Continue reading Attention digital marketing pros: focus more on your clients right now
Want to get media attention for your business but not sure where to start? It can all feel a bit overwhelming when you’re not sure what to do or how to go about it, can’t it? All that jargon just makes it worse. And, if you’ve already tried to get media attention and not got … Continue reading 5 Questions to Kick Start Media Attention for Your Business
Three simple rules for writing blog headlines that attract more traffic to your blog. For seven seconds you’re mine. But that’s all I get. Just seven seconds and you’re on to the next blog article. With excessive amounts of content all competing for attention in a crowded media landscape, the average reader takes just seven … Continue reading How to Write Killer Headlines that Grab Attention
