Brian Basilico — March 13, 2017 Follow @bbasilico— March 13, 2017 I don’t know about you and how long you’ve been running your business, but my business started in 2001. This is about 16 years I’ve been doing business. Over the course of that time, I’ve accumulated a lot of assets. Some of it’s hardware, … Continue reading Can You Make Old New Again By Utilizing 3 Unused Assets?
Jeff Bullas — December 19, 2016 — December 19, 2016 Saving for most of us was something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes … Continue reading 10 Digital Marketing Assets You Need To Invest In Today
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016 It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity
by Brian Stupp May 24, 2016 Follow @IOUFinancialMay 24, 2016 Why A Cash Flow Loan is Better Than Collateral for Business Assets are the things your business owns. They include short-term ones, such as accounts receivable, cash, and inventory, and long-term ones, such as plant and equipment, intellectual property and goodwill. A business’s job is … Continue reading How Your Assets May Not Be Working As Hard As You Are
Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)
Isaac LeungJune 23, 2015 As an industry, we are seeing more and more variation in the formats required for any one piece of advertising. For videos, there are the different encodes needed for HD and SD broadcasts, for the various online video platforms, and for social networks. For print and digital, there are a plethora … Continue reading How To Keep Track Of Assets
