Tag Archives: assets

Growth, Money, and People Power: Converting Assets Into Opportunities

Mathew Heggem — July 17, 2017 Follow @SUMInnovation — July 17, 2017 Recently, I was pondering the gulf that exists between the fantasy of entrepreneurship and the reality. Pop culture portrays entrepreneurs as superheroes. They’re hailed as master innovators; economic revitalizers; and big, bold (and sometimes horribly bad) risk takers. These depictions aren’t incorrect, per … Continue reading Growth, Money, and People Power: Converting Assets Into Opportunities

Brand Style Guide: Matching Your Print and Digital Marketing Assets

Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets

Your most effective marketing assets may be hiding in your fans’ social activity

Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016  It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity

How Your Assets May Not Be Working As Hard As You Are

by Brian Stupp May 24, 2016 Follow @IOUFinancialMay 24, 2016 Why A Cash Flow Loan is Better Than Collateral for Business Assets are the things your business owns. They include short-term ones, such as accounts receivable, cash, and inventory, and long-term ones, such as plant and equipment, intellectual property and goodwill. A business’s job is … Continue reading How Your Assets May Not Be Working As Hard As You Are