Tag Archives: Architecture

How to use CX-led architecture to transform your business

The customer experience is the starting point in building technology to solve problems to improve everyday experiences. Henry Hernandez-Reveron on September 9, 2019 We’ve evolved from “marketing to customers” to”being customer-centric” to the “customer experience (CX).” Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or … Continue reading How to use CX-led architecture to transform your business

Brand Architecture and Professional Services

Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services

An SEO Guide to Website Structure, Content Silos & URL Architecture

Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture

Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017     If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?

Increase Your Website Sales and Ranking with Silo Architecture

by Susan Gilbert June 28, 2016 Follow @SusanGilbertJune 28, 2016 How Silo Architecture Can Attract Visitors And Google to Your Website Would you like to see higher search engine rankings for your website? Are visitors not getting the information they need right away when they arrive? If you use WordPress then a silo architecture structure … Continue reading Increase Your Website Sales and Ranking with Silo Architecture

9 Effective Site Architecture Tips for SEO

by Adam Tanguay December 7, 2015December 7, 2015 Search engines tend to ignore sites that don’t include great content. There’s a difference between getting noticed and not getting ignored. Smart Search Engine Optimization (SEO) means designing your site so that crawlers find and index your best and most relevant content consistently. Say you own a … Continue reading 9 Effective Site Architecture Tips for SEO