by Adam Tanguay December 7, 2015December 7, 2015 Search engines tend to ignore sites that don’t include great content. There’s a difference between getting noticed and not getting ignored. Smart Search Engine Optimization (SEO) means designing your site so that crawlers find and index your best and most relevant content consistently. Say you own a … Continue reading 9 Effective Site Architecture Tips for SEO
Tjeerd BrenninkmeijerMay 5, 2015 The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. … Continue reading 4 Reasons Why Your CMS Should Support a Decoupled Architecture
There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another. Shari Thurow on February 13, 2015 The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information … Continue reading Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1
