Tag Archives: Apps

Google Apps And Utilities: Merkle’s Search Campaign Alternatives

Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid. Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives →

2019 Benchmarks for Finance Apps

Mobile Apps

Ashley Sefferman — April 17, 2019 — April 17, 2019 Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and … Continue reading 2019 Benchmarks for Finance Apps →

In the battle for mobile engagement, branded apps hold untapped value

Mobile Engagement

To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Dan Hurwitz on April 12, 2019 Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank … Continue reading In the battle for mobile engagement, branded apps hold untapped value →

In-store apps are now rated like products, Forrester report finds

Mobile Apps

Barry Levine on March 11, 2019 For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds →

Download These 4 Popular Instagram Apps for Mobile Marketing

Instagram Tools

Susan Gilbert — December 16, 2018 Follow @SusanGilbert — December 16, 2018 Use These Four Instagram Apps for Your Mobile Marketing Instagram is near the top of the brand marketing list when it comes to sharing images and videos with your audience. Use this platform to drive more sales and visitors to your website. In … Continue reading Download These 4 Popular Instagram Apps for Mobile Marketing →

IAB Tech Lab issues revised ads.txt for apps

Regulations

Barry Levine on November 30, 2018 In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled … Continue reading IAB Tech Lab issues revised ads.txt for apps →

4 Great Business Calendar Apps To Help Improve Your Schedule

Productivity

Susan Gilbert — August 27, 2018 Follow @SusanGilbert — August 27, 2018 These 4 Calendar Apps Will Help You Harness Your Business Schedule Today I have some business calendar apps to help you improve your schedule. Here’s four links with tips and tricks to kick start your Monday. With so many different tasks to … Continue reading 4 Great Business Calendar Apps To Help Improve Your Schedule →

Use These Facebook Apps To Help Grow Your Page

Facebook Pages

Susan Gilbert — June 1, 2018 Follow @SusanGilbert — June 1, 2018 Growing a fan base on Facebook can no longer be one without the help of advertising. But there are apps that can help you to reach more people in your target market. Would … Continue reading Use These Facebook Apps To Help Grow Your Page →

Instagram Is Partnering Up With Your Favorite Apps

Instagram Tools

Dunja Lazic — May 12, 2018 — May 12, 2018 ElisaRiva / Pixabay Instagram Stories just became even more fun. Latest updates focus on partnering with popular consumer apps to bring even more context to Instagram Stories and engage the audience to share more. The two most prominent additions are Spotify & GoPro integrations which … Continue reading Instagram Is Partnering Up With Your Favorite Apps →

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram For Business

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018 Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps →