Tag Archives: Apps

Retailers with shopping apps now see majority of e-commerce sales from mobile

E-commerce is now a truly cross-device experience. Greg Sterling on February 21, 2018   For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps … Continue reading Retailers with shopping apps now see majority of e-commerce sales from mobile

Gamification to Make Mobile Retail Web Apps Even More Engaging and Effective

Georgi Todorov — December 8, 2017 Follow @GeorgiTodorovBG — December 8, 2017 Gamification is emerging as a favored tool for boosting customer engagement. Gamification combines “game mechanics” – such as point-based award systems and other non-traditional incentives – to build relationships and to drive sales. As of 2015, 87% of retailers were already using some … Continue reading Gamification to Make Mobile Retail Web Apps Even More Engaging and Effective

The Best Apps to Transform You Into a Productive Small Business Owner

Andrew Gazdecki — June 18, 2017 Follow @biznessapps— June 18, 2017 As a small business owner, you need to wear a lot of hats. Accountant, Social Media Consultant, Marketing Manager, Customer Service Specialist; the list is long. Luckily there are hundreds of apps to help you become a better entrepreneur, and lighten the load just … Continue reading The Best Apps to Transform You Into a Productive Small Business Owner

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017   Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience