Tad Nikolich — May 23, 2017 — May 23, 2017 Having worked with many entrepreneurs and startups over the years, I’ve heard about all sorts of apps, tips and tools across just about every category of running a small business. Sometimes clients, particularly new companies that are just getting established, ask: are there any basic … Continue reading Starter Guide: Apps & Tools for Businesses on a Shoestring Budget
Kaitlyn Hammond — May 18, 2017 — May 18, 2017 Whatever small business you run, there is a core set of financial and related functions that just about every business must perform. In 2017, that means choosing apps that meet your requirements and are easy to use on your computer and smartphone without breaking the … Continue reading Best Apps to Use to Better Manage Your Business Finances
Evan Rose — March 23, 2017 Follow @rosedigitalco— March 23, 2017 The concept of the mobile app as a marketing tool is no longer new. There are written and unwritten rules, and there is also statistical data to see how consumers perceive this role of a mobile app. First and foremost, the mobile app is … Continue reading How to Integrate Apps into Your Marketing Strategy
By Ian Naylor February 21st, 2017 A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, and so you look at potential changes that might … Continue reading The Best A/B Testing Tools For Mobile Apps
The Mobile Web Is Quietly Killing Off Retail Apps by Sean Hargrave, Staff Writer, February 20, 2017 Is the app dead? It has certainly been written off in conference speeches over the year as well as the occasional alarmist headline, but what we’ve all pretty much known all along really does now appear to be … Continue reading The Mobile Web Is Quietly Killing Off Retail Apps
Juan Martinez — December 15, 2016 — December 15, 2016 Startups have a unique technological challenge: they’ve got to run their businesses by using enterprise-level tools without being able to spend enterprise-level budget. Unfortunately, they’ve also got to make sure they’re capable of enabling on-the-go productivity without the oversight of a large IT department and … Continue reading 11 Best Free Mobile Apps for Startups of 2016
Adam Frankel — November 30, 2016 Follow @FrankelInteract— November 30, 2016 What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest. While your competitors might try improving the website experience, strengthen technology infrastructure and … Continue reading Mobile Apps and How They Make Your Digital Marketing Different
Naman Kapur — November 17, 2016 Follow @kapur_naman— November 17, 2016 A wise man once told me, “great marketing does not mean creating a product, sprinkling the information around and praying that someone comes across it. Great marketing means building a story, creating a journey where you take your customer along with you on a … Continue reading Best Practices in Growth Hacking for Mobile Apps
by Laurie Sullivan, Staff Writer @lauriesullivan, November 9, 2016 Building progressive Web apps isn’t easy, especially ones that are easily indexed in Google search results. So Google has published its first set of best practices and recommendations on how to get PWAs indexed, discovered, and ranked higher. What’s a PWA? “Progressive Web Apps bring … Continue reading Google Publishes Best Practices To Build Easily Indexed Progressive Web Apps
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016 It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?
