Tag Archives: Apps

MarTech Landscape: What are Progressive Web Apps?

According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.” Barry Levine on October 26, 2016   Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according to tech blogger and JavaScript expert/Progressive Web App developer Henrik Joreteg, they are … Continue reading MarTech Landscape: What are Progressive Web Apps?

Google and Progressive Web Apps: the mobile experience and SEO

What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. Jim Yu on October 5, 2016   Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile … Continue reading Google and Progressive Web Apps: the mobile experience and SEO

Forrester: Here are some ways marketers can adapt to messaging apps

These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again. Barry Levine on September 22, 2016    From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to … Continue reading Forrester: Here are some ways marketers can adapt to messaging apps

What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

by Laurie Sullivan@lauriesullivan, September 20, 2016   Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

Reselling Mobile Apps – Initial Marketing Strategies to Build Your Sales Pipeline

by Andrew Gazdecki Follow @biznessappsAugust 13, 2016 At Bizness Apps, the resellers who leverage our app building platform to build mobile apps for small businesses tend to fall into one of two categories. They are either… Existing marketing or design agencies who want to extend their service offerings to include mobile apps for small business … Continue reading Reselling Mobile Apps – Initial Marketing Strategies to Build Your Sales Pipeline

Examples of Apps That Nailed Personalized Push [Infographic]

by Megan Marrs June 30, 2016 Follow @marrsipanJune 30, 2016 No one can doubt the power of push. Push notifications have been shown to increase app engagement by 88% – and when apps use personalized push, the results can be even more dramatic! Today we’re releasing a brand new infographic showcasing examples of apps that … Continue reading Examples of Apps That Nailed Personalized Push [Infographic]