Tag Archives: Apply

How to Apply a Test and Learn Approach to Your Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing

How to Do Social Selling: 8 Principles to Apply Every Single Day

Jock Breitwieser — April 2, 2020 “Social selling is hard.” This statement is definitely true in some ways but is also wrong in others. Yes, social selling is hard. At first. It requires a dedication to stick around, find out what works for you, and re-craft strategies that fit within those parameters. In the end, … Continue reading How to Do Social Selling: 8 Principles to Apply Every Single Day

Do the marketing principles we learned in college still apply today?

Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today?

Dear Sales Leader: For the Sake of Your People… Read. Digest. Apply.

Dan Swift — December 29, 2017 Follow @danjswift — December 29, 2017 If empathy is the ability to experience some of the feelings of pain that another person is feeling, then compassion is the ability to translate that feeling into action. Empathy and compassion are two qualities that can fundamentally transform the growth trajectory of … Continue reading Dear Sales Leader: For the Sake of Your People… Read. Digest. Apply.