Steven Imke May 28, 2021 Do you run your business, or does it run you? Are your day-to-day operations a constant struggle? Are you increasingly frustrated? Do you spend more time putting out fires than planning for the future? Remember the day when you started your business. My guess is that you envisioned that being … Continue reading How to Apply the Step Dynamic to Business Growth
Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing
Jock Breitwieser — April 2, 2020 “Social selling is hard.” This statement is definitely true in some ways but is also wrong in others. Yes, social selling is hard. At first. It requires a dedication to stick around, find out what works for you, and re-craft strategies that fit within those parameters. In the end, … Continue reading How to Do Social Selling: 8 Principles to Apply Every Single Day
Shane Schick — February 28, 2020 I am old enough to remember the time when I was trying to help my team at work figure out our Foursquare strategy. Old enough to talk about the early days of Pinterest, and my attempts to use it to reach IT professionals. Even old enough to have been … Continue reading The First 3 Places You Should Apply Your Social Marketing Skills
Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today?
Elliot Begoun — August 9, 2019 Follow @intertwinegroup — August 9, 2019 Canva.com Before I go any further, let me be clear that I am not against accelerators. I applaud anyone and any program that helps entrepreneurs thrive in the natural products industry. That is why I do my best to support them in any … Continue reading Do I Apply to That Accelerator?
Dan Moyle — August 8, 2019 Follow @danmoyle — August 8, 2019 “We don’t use social media. We’re B2B. Social media isn’t for our industry.” Have you said this? Have you heard someone else say it? Sure, maybe it doesn’t seem like your industry has a place on Instagram. But maybe there’s another platform that … Continue reading 5 Reasons Social Media Actually Does Apply to Your Industry
George Karapalidis — November 2, 2018 — November 2, 2018 Every day Instagram users publish almost 50,000 photos. Twitter users tweet 473,400 updates and 4.3 million users head to YouTube to watch a video. Some of those numbers and actions will matter for your brand. Others will have no impact at all. Identifying important social … Continue reading 3 Ways to Apply Data Science to Your Social Media
Joanne McDonagh — July 30, 2018 Follow @rezoomo_com — July 30, 2018 niekverlaan / Pixabay Apply now, apply here, apply today. Apply! Apply! Apply! Many companies focus on the bottom of the recruitment funnel with their main objective being getting candidates to apply for their roles. If this is you stop! You’re doing it all … Continue reading 60% Of Candidates Don’t Hit Apply
Dan Swift — December 29, 2017 Follow @danjswift — December 29, 2017 If empathy is the ability to experience some of the feelings of pain that another person is feeling, then compassion is the ability to translate that feeling into action. Empathy and compassion are two qualities that can fundamentally transform the growth trajectory of … Continue reading Dear Sales Leader: For the Sake of Your People… Read. Digest. Apply.