Kenna Griffin — October 11, 2019 I’ve never known a student editor who felt ready to become editor-in-chief. Not one. In almost two decades of working with student editors across the nation, I’ve never met a single editor who said, “I’m so ready for the EIC gig.” Instead I’ve heard students say, “I’m scared,” “I … Continue reading Not Ready? 3 Ways to Push Yourself to Do It Anyway
Don’t Know Much About [ ]? Develop Engaging Content Anyway by Mobs Robertson , April 24, 2019 Growing up in the early aughts without television, I learned just enough about the show “Even Stephens” to join a conversation without having seen the latest episode. Fast-forward 15 years, and I find myself using that skill frequently … Continue reading Don’t Know Much About [ ]? Develop Engaging Content Anyway
Neil Wood-Mitchell — February 26, 2019 Follow @ThreeMotionUK — February 26, 2019 PART I: WHY We’ve heard it a million times: if a picture is worth a thousand words, then imagine the value of video. Theory is nice – but research is better – and there’s plenty to support the case for video being the … Continue reading What the Heck Is Video Marketing Anyway? The Why, What & How…
Jeff Lewis — August 9, 2018 — August 9, 2018 Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just like that, my answer lay before me in a cute little package at the top of my search results. (Well, after a few ads … Continue reading 3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway
Sourov De — July 13, 2018 — July 13, 2018 kaboompics / Pixabay You know it, I know it. We’re supposed to blog. Blogging helps with SEO. It leads to backlinks. It fills out your website and provides value to your audience. Heck, I’m pretty sure it’s gluten free and full of freaking antioxidants, too. … Continue reading Why I Hate Blogging, But Do It Anyway
Maren Hogan — May 2, 2018 Follow @marenhogan— May 2, 2018 After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function from a policy structure place. … Continue reading Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?
What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: — How much time are consumers spending with advertising? — How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?
Ian Mitchell — November 15, 2017 — November 15, 2017 472301 / Pixabay “Perfection has to do with the end product, but excellence has to do with the process.” – Jerry Moran Scrum requires a Product Backlog and a Product Owner to account for the value of product increments. For as long as a product … Continue reading What is a Product Backlog For, Anyway?
Mark Irvine — December 10, 2016 — December 10, 2016 Google offers advertisers several different ways to target their ads on the Google Display Network to reach its vast audience. With over 2 trillion impressions served each month across over 2 million unique websites, most GDN advertisers don’t manually select each placement where their ads … Continue reading Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
by Sam Warren January 28, 2016 Follow @rankpayJanuary 28, 2016 The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer, will begin their hunt online. If your website isn’t coming up when someone types in those keywords, … Continue reading Wait, How Much Does SEO Cost Anyway?