Arik Hanson July 30, 2021 Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least … Continue reading Does Grammar Even Really Matter in Social Media Marketing Anymore?
COVID burnout is real, but the pandemic is not over. Greg Sterling on June 1, 2020 Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of … Continue reading Your customers aren’t interested in your COVID messaging anymore, what now?
Kyle Weber — April 14, 2020 Remember a few years ago when deleting your Facebook account was courageous? People would post a status notifying family and friends of their apparent martyrdom before going offline for good. Then, three weeks later they’re back from the dead with a new profile and new friend request and you’re … Continue reading Who Uses Facebook Anymore: A Marketer’s Guide to 2020 Social Media Demographics
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
Samantha Martin — February 9, 2018 Follow @Socially_Sam — February 9, 2018 It’s a while since I wrote solely about social media. Which is odd given it’s what the majority of what I do for a living is all about. However, times are changing and the industry is changing so much I thought it was … Continue reading Social Media Isn’t The Shiny New Toy Anymore
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
By Mandy Boyle February 8th, 2017 “An ex-employee set me up on my Google My Business.” “I’m not good with computers – I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar with helping businesses with their local SEO, you’ve probably … Continue reading How To Correct N.A.P. When You Don’t Have Access Anymore
