By Wilfred Chan September 26, 2023 For two decades, Cory Doctorow has led a public fight against draconian copyright laws, monopolistic tech platforms, and surveillance capitalism. But the challenge in trying to stoke a rebellion against the tech giants isn’t just that they’re powerful—it’s that their tactics are so boring. “It is precisely because … Continue reading ‘We do not have fast companies anymore’: Cory Doctorow on where tech went wrong, and how to fix it
By Edward Cotton June 23, 2023 Pixar has been a poster child for corporate creativity, but it has a problem: It’s no longer producing the kind of movies that attract large audiences to theaters. Its most recent release, Elemental, brought in only $29.5 million at its domestic box office opening the weekend of June … Continue reading POV: Pixar’s creativity isn’t working anymore
Consumers: Mad As Hell, Not Taking It Anymore by Aaron Paquette , Columnist, May 5, 2023 The following was previously published in an earlier edition of Marketing Insider. If it seems as if today’s consumers are simmering with rage, it’s not just your imagination. According to the latest National Customer Rage Survey conducted by … Continue reading Consumers: Mad As Hell, Not Taking It Anymore
By Shalene Gupta December 06, 2022 Gone are the days when your job made up the bulk of your identity. Thanks to remote work, you can now run into lawyers/artists, and tech workers/writers. According to a survey of over 585 Americans by venture capital firm Worklife, 70% of employees picked up a side project … Continue reading Our day jobs used to be our identities, but not so much anymore. Here’s what changed
Seniors Don’t Want to Retire Anymore. Here’s Why and How to Help Due / 06 Oct 2022 Retirement can be a dream for one and a nightmare for another. People treat retirement differently, depending on their requirements and circumstances. While some feel retirement is the time to pack up bags and travel or commit … Continue reading Seniors Don’t Want to Retire Anymore. Here’s Why and How to Help
By Clint Rainey September 21, 2022 When the White House met this May with union organizers at Starbucks, Amazon, and other companies, Labor Secretary Marty Walsh expected this group—most of them young and barely earning $15 an hour—to be primarily upset about their pay. To his surprise, “All they talked about was work conditions, the … Continue reading The labor movement isn’t just about wages anymore, says U.S. Labor Secretary
Arik Hanson July 30, 2021 Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least … Continue reading Does Grammar Even Really Matter in Social Media Marketing Anymore?
COVID burnout is real, but the pandemic is not over. Greg Sterling on June 1, 2020 Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of … Continue reading Your customers aren’t interested in your COVID messaging anymore, what now?
Kyle Weber — April 14, 2020 Remember a few years ago when deleting your Facebook account was courageous? People would post a status notifying family and friends of their apparent martyrdom before going offline for good. Then, three weeks later they’re back from the dead with a new profile and new friend request and you’re … Continue reading Who Uses Facebook Anymore: A Marketer’s Guide to 2020 Social Media Demographics
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
