You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
Samantha Martin — February 9, 2018 Follow @Socially_Sam — February 9, 2018 It’s a while since I wrote solely about social media. Which is odd given it’s what the majority of what I do for a living is all about. However, times are changing and the industry is changing so much I thought it was … Continue reading Social Media Isn’t The Shiny New Toy Anymore
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
By Mandy Boyle February 8th, 2017 “An ex-employee set me up on my Google My Business.” “I’m not good with computers – I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar with helping businesses with their local SEO, you’ve probably … Continue reading How To Correct N.A.P. When You Don’t Have Access Anymore
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. Julian Connors on January 27, 2017 High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike … Continue reading Do organic keyword rankings matter anymore?
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do. Winston Burton on August 2, 2016 An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and … Continue reading Is “SEO” the right term anymore?
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in. Winston Burton on July 6, 2016 Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get … Continue reading Do keyword rankings even matter anymore?
by Laura Donovan June 24, 2016 Follow @thewordproJune 24, 2016 If you still think Social Media is not a viable resource to share news, search for information or even marketing and advertise your business you really need to get with the program. This week House Democrats, a bunch of older politicians, proved that Social Media … Continue reading Facebook, Periscope and Congress – Why You Can’t Ignore Social Media Anymore