Samantha Martin — February 9, 2018 Follow @Socially_Sam — February 9, 2018 It’s a while since I wrote solely about social media. Which is odd given it’s what the majority of what I do for a living is all about. However, times are changing and the industry is changing so much I thought it was … Continue reading Social Media Isn’t The Shiny New Toy Anymore
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
By Mandy Boyle February 8th, 2017 “An ex-employee set me up on my Google My Business.” “I’m not good with computers – I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar with helping businesses with their local SEO, you’ve probably … Continue reading How To Correct N.A.P. When You Don’t Have Access Anymore
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. Julian Connors on January 27, 2017 High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike … Continue reading Do organic keyword rankings matter anymore?
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do. Winston Burton on August 2, 2016 An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and … Continue reading Is “SEO” the right term anymore?
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in. Winston Burton on July 6, 2016 Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get … Continue reading Do keyword rankings even matter anymore?
by Laura Donovan June 24, 2016 Follow @thewordproJune 24, 2016 If you still think Social Media is not a viable resource to share news, search for information or even marketing and advertise your business you really need to get with the program. This week House Democrats, a bunch of older politicians, proved that Social Media … Continue reading Facebook, Periscope and Congress – Why You Can’t Ignore Social Media Anymore
Carmelo HannityOctober 20, 2015 Links are the elements that bind the world wide web together. That may seem like a dramatic statement, but when you consider the role that links play in websites and search algorithms, it’s pretty hard to dispute. When you create a website, you begin with a single page. When you add … Continue reading Why You Can’t Ignore Link Building Anymore
Kristina JaramilloJuly 1, 2015 LinkedIn lead generation and engagement approaches that worked 5 years ago when I founded my firm, Get LinkedIn Help, are only working with minimal results today. The buying process has changed drastically: Buyers don’t want to be hunted. Afraid of getting harassed with too much sales and marketing information is one … Continue reading 3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead