August 11, 2026 Marketing isn’t a cost center anymore BY Keith Turco For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordingly: nice to have, first to cut, hard to defend in a downturn. … Continue reading Marketing isn’t a cost center anymore
Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you. By Reid Holmes Published on July 17, 2026 Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention … Continue reading Your content isn’t your competitive advantage anymore
March 07, 2026 Can’t read books anymore? Neuroscience has a 5-step plan to get your focus back BY Inc. Have you found that you now struggle to get through a book? If so, I have good and bad news for you. The bad news is that losing your ability to read books may be common at … Continue reading Can’t read books anymore? Neuroscience has a 5-step plan to get your focus back
Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead. James Allen on December 1, 2025 ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, … Continue reading What happens when no one clicks anymore
Every brand claims to be different. The ones that stand out make people feel something — not just think something. Reid Holmes on October 21, 2025 Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that … Continue reading What to do now that unique isn’t unique anymore
CDPs promised clarity and control. Now they deliver complexity and confusion. Here’s how the smartest brands are responding. Kristina Kalpokaite on June 13, 2025 Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s … Continue reading Nobody knows what a CDP is anymore — and that’s the problem
Jack Dorsey says (on X) that he’s not on the Bluesky board anymore The company hasn’t publicly confirmed his departure. cheyenne macdonald Updated Mon, May 6, 2024 Joe Raedle via Getty Images Jack Dorsey has apparently exited the Bluesky board. As spotted by TechCrunch, the former Twitter CEO who was previously Bluesky’s highest-profile proponent … Continue reading Jack Dorsey says (on X) that he’s not on the Bluesky board anymore
By Wilfred Chan September 26, 2023 For two decades, Cory Doctorow has led a public fight against draconian copyright laws, monopolistic tech platforms, and surveillance capitalism. But the challenge in trying to stoke a rebellion against the tech giants isn’t just that they’re powerful—it’s that their tactics are so boring. “It is precisely because … Continue reading ‘We do not have fast companies anymore’: Cory Doctorow on where tech went wrong, and how to fix it
By Edward Cotton June 23, 2023 Pixar has been a poster child for corporate creativity, but it has a problem: It’s no longer producing the kind of movies that attract large audiences to theaters. Its most recent release, Elemental, brought in only $29.5 million at its domestic box office opening the weekend of June … Continue reading POV: Pixar’s creativity isn’t working anymore
Consumers: Mad As Hell, Not Taking It Anymore by Aaron Paquette , Columnist, May 5, 2023 The following was previously published in an earlier edition of Marketing Insider. If it seems as if today’s consumers are simmering with rage, it’s not just your imagination. According to the latest National Customer Rage Survey conducted by … Continue reading Consumers: Mad As Hell, Not Taking It Anymore
