River Cartie — October 20, 2019 The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen … Continue reading The 4 Questions Your Homepage Must Answer
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing?
Charlotte Rowe — May 20, 2019 — May 20, 2019 Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving … Continue reading 6 Questions That Heatmap Analytics Can Answer About Your Website
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first
Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. Larry Cohen on February 27, 2019 Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact … Continue reading Is attribution dead? The answer is yes and no
Dmytro Spilka — February 18, 2019 Follow @spilkadi — February 18, 2019 Presumably, you’ve entered the market with a new product or service that accommodates your clients’ needs or problems. If that is so, you are going to want your target market to know you and trust you. Blogging has become one of the most … Continue reading Looking to Grow Your Startup? Blogging is the Answer
Rick Miller — December 18, 2018 Follow @beingchief — December 18, 2018 “Winners never quit, and quitters never win.” “Never give up.” “When the going gets tough, the tough get going.” Recognize these mantras? Our culture is awash in well-intentioned reminders to keep our heads down and our “noses to the grindstone” until the job … Continue reading Do You Know When to Quit? The Answer Lies in These Two Costs
Brian Devane — October 23, 2018 — October 23, 2018 If you have been practising for interviews at all you more than likely have come across common interview questions such as How To Answer “Where Do You See Yourself In 5 Years time?”. No matter what way the question is worded you still need to … Continue reading How To Answer ‘What Are Your Career Goals?’
Brian Devane — September 25, 2018 — September 25, 2018 Free-Photos / Pixabay When you are interviewing for a new job, you might be asked: “Where do you see yourself in five years time?”. You might not know where you will be career-wise next year not to mind in five years time. If you do … Continue reading How To Answer “Where Do You See Yourself In 5 Years time?”
