Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)
Renzo Costarella — January 14, 2020 I think a lot of us underestimate the importance of balance. Without balance we’re not as successful or productive. Take an athlete. For them to perform at peak performance, they must have a routine that includes the proper exercise, nutrition, and sleep. Also, balance plays a vital role in … Continue reading Is Balance the Answer to the Motivation Equation?
Sourov De — November 5, 2019 Here’s the scenario. You’re managing a successful business. Leads are coming at you day in and day out. You’ve maxed out hours, but customers can’t get enough of you and your team. They need more! What do you do? Do you extend the workday? Close the door on new … Continue reading Think Hiring is the Answer? Try This Instead
Peter Daisyme — October 31, 2019 There are some people who say that multitasking is never a good idea. They advocate against talking on the phone while driving, watching TV during meals or texting throughout the workday. They have a rationale behind their claims: When we multitask, we’re only able to focus part of our … Continue reading 7 Situations When Multitasking Is the Answer
River Cartie — October 20, 2019 The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen … Continue reading The 4 Questions Your Homepage Must Answer
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing?
Charlotte Rowe — May 20, 2019 — May 20, 2019 Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving … Continue reading 6 Questions That Heatmap Analytics Can Answer About Your Website
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first
Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. Larry Cohen on February 27, 2019 Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact … Continue reading Is attribution dead? The answer is yes and no
