William Harris February 12, 2021 Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. … Continue reading The Product Launch Guide: 5 Questions to Answer Before Making the Leap
Karl Sakas February 11, 2021 Employee ownership can be risky: Answer these 19 questions before you share equity During Executive Coaching, an agency owner asked me: “As we shift from ‘fun agency’ to more of a ‘professional firm,’ I wonder if we should establish some kind of structure for there to be Partners within the … Continue reading Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions
Daniel Burrus December 31, 2020 In a year like 2020, it is likely we have become professional reactors. Between COVID-19 and the uncertainties of the election, leaders and managers have jumped from fire to fire, putting out the blaze that has been this year. In response to that level of crisis management, organizations large and … Continue reading The Secret to Longevity? The Answer May Inspire You
Katy French July 27, 2020 The hiring process is tricky. You want the best talent for your brand, but at every stage of the journey, the things you say and the way you interact can either entice a candidate to take the next step—or prompt them to jump ship entirely. Hence, you need to understand … Continue reading 5 Questions a Job Candidate Will Ask (and How to Answer Them)
Jeff Previte — June 15, 2020 Workplace productivity fuels your business. But of course, it can also hinder your growth if your teams are struggling to get things done. There are so many factors that hurt employee productivity, including too many meetings, too much time reading emails, and a lack of processes. One of the … Continue reading What is Scrum? The Answer to Your Company’s Productivity Woes
Success means having the answer to why the data matters and next steps are needed to turn it into action. Kip Knight on April 7, 2020 Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad … Continue reading Marketing data overload? Answer 2 questions that will instantly help
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)
Renzo Costarella — January 14, 2020 I think a lot of us underestimate the importance of balance. Without balance we’re not as successful or productive. Take an athlete. For them to perform at peak performance, they must have a routine that includes the proper exercise, nutrition, and sleep. Also, balance plays a vital role in … Continue reading Is Balance the Answer to the Motivation Equation?
Sourov De — November 5, 2019 Here’s the scenario. You’re managing a successful business. Leads are coming at you day in and day out. You’ve maxed out hours, but customers can’t get enough of you and your team. They need more! What do you do? Do you extend the workday? Close the door on new … Continue reading Think Hiring is the Answer? Try This Instead
Peter Daisyme — October 31, 2019 There are some people who say that multitasking is never a good idea. They advocate against talking on the phone while driving, watching TV during meals or texting throughout the workday. They have a rationale behind their claims: When we multitask, we’re only able to focus part of our … Continue reading 7 Situations When Multitasking Is the Answer
