by Denise O’Berry December 9, 2015 Follow @deniseoberryDecember 9, 2015 With digital transformation on the forefront of strategies to help companies sustain and grow in today’s changing business environment, there’s a lot of talk about the newest “C” on the block — the Chief Digital Officer (CDO). But it’s not necessarily a new title you … Continue reading Do You Really Need Another “C” In The C-Suite?
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Rebecca Lieb on October 27, 2015 Content this, content that. Content marketing, content strategy. Everyone’s talking all content, all the time these days. One of the questions … Continue reading Content: It’s Not Another Channel
Laura DonovanSeptember 1, 2015 What’s in Your Website? Google’s announcement that beginning September 1, 2015 it will block Flash ads is just the latest blow to this now obsolete technology. For several years, Adobe’s Flash movies, animation and navigation bars were prized for websites and online ads alike. It was a way to get attention … Continue reading Google Bans Flash – Another Blow to Online Advertising (DD)
At the end of June, ProBlogger reported that Steve Scott is making about $ 30,000 per month just from his Kindle books. In April, Forbes reported on self-made author Mark Dawson. Dawson writes crime thriller books. But, that isn’t the real story here. He makes about $ 450,000 a year from those books. There are … Continue reading Can Kindle Books Provide Another Steady Stream of Income for Bloggers?
Brent PohlmanJune 25, 2015 When I first started with social media, I was all about the follower counts on Twitter. I quickly learned that there were tools out there that could help me build a strong follower count very quickly. I quickly built follower counts over +20,000 on my personal account and 7,000 om my … Continue reading Moving To Another Level On Social Media
Laurie Sullivan @lauriesullivan, (June 04, 2015) Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at Penn State College of Information Sciences and Technology, who used a combination of textual and facial recognition methods in their study. Nearly half of the photos … Continue reading Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option
Will DavisMarch 27, 2015 So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to … Continue reading Another Google Algorithm Change — What Should You Do?
Christopher BrownFebruary 28, 2015 While surveys are useful at collecting information on customers and how they feel about certain interactions, products or services there are other ways to gain meaningful insights. First let’s define what we mean by customer insights: Customer Insights Defined: a deep understanding of a customer’s needs and behaviors—both known needs that … Continue reading How to Generate Customer Insights Without Another Survey!
Business.comFebruary 25, 2015 With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high … Continue reading Another Panda Update: How to Increase Exposure After Google’s 4.1 Changes
Thomas StocksFebruary 19, 2015 In the first few months of the year, there is a whole host of SEO strategy blogs, insights and predictions, and like the title suggests, this is another one. Although, before you decide to click away, this one will look at why you should get out of old habits and start … Continue reading Yet Another SEO Strategy Blog
