Tag Archives: Analytics

Web Analytics Jargon Buster

Joe Turner — March 8, 2017 Follow @iwebtweets— March 8, 2017 Getting to grips with the technical language of web analytics may seem like an impossible task. But there’s no need to panic! This jargon buster aims to simplify the basics of web analytics, a digital tool that helps to measure, analyse and report data … Continue reading Web Analytics Jargon Buster →

4 Powerful Instagram Analytics Tools That Yield Massive Results

Instagram Tools

Scott Sims — March 6, 2017 Follow @bscottsims— March 6, 2017 Although Marketers love using Instagram to promote products, they are disappointed with the site’s analytics. That’s about to change. Instagram is rolling out a suite of tools that will benefit marketers, providing user and post specific information that can be used to create successful … Continue reading 4 Powerful Instagram Analytics Tools That Yield Massive Results →

Using AMP? A known bug is probably screwing up your Google Analytics

Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. Danny Sullivan on March 2, 2017 If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian … Continue reading Using AMP? A known bug is probably screwing up your Google Analytics →

How Pinterest Analytics Can Help Your Business Grow?

Pinterest Tools

Rohan Mahajan — March 1, 2017 — March 1, 2017 The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works … Continue reading How Pinterest Analytics Can Help Your Business Grow? →

Are you leveraging these underutilized Google Analytics features?

Google Analytics

Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer. David Booth on February 27, 2017 IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major … Continue reading Are you leveraging these underutilized Google Analytics features? →

Create A Goal in Google Analytics

Google Analytics

Jordan Gardiner — February 22, 2017 — February 22, 2017 Creating goals is important for anything in life and is especially important to the success of your online efforts. They help you remain focused and accountable to your progress. In this article, we’ll explain how to create a Google Goal so you can start tracking … Continue reading Create A Goal in Google Analytics →

How To Improve Your Email Campaigns Using Analytics

Email Marketing Optimization

By Jonny Ross February 17th, 2017 Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago I wrote about some of the best techniques … Continue reading How To Improve Your Email Campaigns Using Analytics →

4 Reasons Your Small Business Needs Advanced Data Analytics

Data Analytics

Rahis Saifi — February 14, 2017 Follow @57rahis— February 14, 2017 In today’s world, data is a very potent force. Data analytics is the act of extracting actionable information, trends and patterns from (big) data. There used to be a time when people were ignorant about of keeping record of small business details, but today … Continue reading 4 Reasons Your Small Business Needs Advanced Data Analytics →

What is Pinterest Analytics and Why is it Important?

Pinterest Tools

Rohan Mahajan — February 9, 2017 — February 9, 2017 As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your … Continue reading What is Pinterest Analytics and Why is it Important? →

An introduction to streaming analytics for marketing and customer engagement

Analytics

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement →