Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. Nick Iyengar on May 23, 2017 Generating a return on your investment in analytics initiatives can seem like a tall … Continue reading Getting ahead of the game with predictive analytics
Alex Birkett — May 22, 2017 — May 22, 2017 It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In addition, you’ll consistently come up … Continue reading 5 Questions to Ask When Approaching Digital Analytics Data
Brandon Leibowitz — May 12, 2017 Follow @seooptimizers— May 12, 2017 Instagram is a big platform. From its humble beginnings back in 2010, it’s grown into a large service with more than 500 million monthly active users, all of which are scrolling through photos in their feed and engaging with the content that they love. … Continue reading How to Best Use Instagram Analytics
Warren Knight — May 10, 2017 Follow @warrenknight— May 10, 2017 When I run a PPC campaign, or do marketing around a specific webinar/event, Google Analytics is my “measuring” tool of choice. Google Analytics is one of the most effective tools for measuring various different metrics, and I use this tool for my Warren Knight … Continue reading The Small Business Guide to Google Analytics
David Richeson — April 21, 2017 Follow @dricheson— April 21, 2017 Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive today, he might say the same of our social media posts. Through language, … Continue reading 2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game
Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics
Kristin Hicks — March 16, 2017 — March 16, 2017 If you have a website, you should be using Google Analytics. Why? Google Analytics is one of the most valuable tools available to website owners and it’s completely free. Adding a little bit of code to your webpages opens you up to a wealth of … Continue reading Google Analytics: 5 Reports You Need to Know About
By Lyena Solomon March 13th, 2017 What can I say about an Analytics Audit that has not been said before? The answer is simple: nothing. It is also impossible to cover a thorough Analytics audit in one short post. That said, it does not mean that there is nothing to talk about. The main reason … Continue reading The Analytics Audit You Should Do
Jordan Gardiner — March 10, 2017 — March 10, 2017 In this article, we’ll explain how to Add, Delete and Modify users in Google Analytics. This is important as to who can access your Analytics at the Account, Property and View levels. Levels determine what type of access the user has in the account. You … Continue reading Manage Users in Google Analytics
Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately … Continue reading Why brick-and-mortar retailers need to go digital with analytics
