Svitlana Graves — May 14, 2017 — May 14, 2017 “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until … Continue reading A Step-by-Step Guide to Conducting Competitive Analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy. Andrew Dennis on April 12, 2017 Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search Engine Land that outlined … Continue reading Link building: Preliminary research and analysis
Jeff Kalter — April 12, 2017 — April 12, 2017 Do you simply tally up your wins and losses, then look to see whether the trends are going in the right direction? If so, you’re like many other companies. Some will go a little further and ask the sales reps why the sale was lost. … Continue reading What You Can Learn from Win/Loss Analysis
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. Casie Gillette on February 16, 2017 If you’ve been working with one client or one site for a long time, you know it can be challenging to … Continue reading Keyword SWOT analysis: Finding your content opportunities
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing. Barry Levine on January 20, 2017 Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To help reach these audiences, data intelligence firm … Continue reading DataSift offers first analysis at scale of how LinkedIn’s members engage with content
Alexi Lambert — December 5, 2016 Follow @alexilambert— December 5, 2016 Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you actually did? I can confidently say that I have had more than my fair share … Continue reading Why Doing A Competitive Analysis Is The Best Way To Be Successful [Infographic]
Nicole Lipitz — November 18, 2016 — November 18, 2016 The value chain presents a systemic view of businesses, with inputs and outputs. Described by Michael Porter in his 1985 book, Competitive Advantage, this concept defines specific activities that organizations perform to make sure that their output (a product or service) is greater than the … Continue reading Value Chain Analysis: Finding Areas of Opportunity
By Andrea Lehr October 25th, 2016 One of the biggest weapons content marketers have at their disposal is email. Compared to Facebook and Twitter, email is 40 times more effective at acquiring new customers, and more than 70 percent of consumers prefer to receive promotional content via email than the social networks. To be this impactful, … Continue reading 5 Ways To Improve Subject Lines [An Analysis Of Nearly 27,000 Emails]
by Will Price Follow @lordwilliamOctober 6, 2016 The debate continues… The war wages on… The battle for middle earth is, like, a thing, man. And the ongoing discussion of, “Should I hire an agency or bring all of my digital marketing efforts in-house?” is very much alive and well. (Thank goodness because I was getting … Continue reading Hiring an Agency vs. an In-House Team: A Cost/Benefit Analysis [Infographic]
by Susan Gilbert Follow @SusanGilbertSeptember 27, 2016 Analysis Paralysis is Not a Friend to Your Business Have you ever analyzed a business option up one side and down the other, wanting to make the best decision only to find you are stalled and not making any movement forward? I think we’ve all been there are … Continue reading Is Analysis Paralysis Holding Your Business Back?
