Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. Greg Sterling on September 26, 2018 Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year, there was a rumor that Amazon was testing ads for brands … Continue reading Amazon’s Alexa finds its business model: in-skill purchases
Amazon’s Ad Business Booming by Laurie Sullivan @lauriesullivan, July 27, 2018 Advertising and services tucked into “other” in Amazon’s reporting practices became one of the fastest-growing segments of Amazon’s business in the second quarter of 2018, along with cloud computing. Profits in these areas helped to offset its traditional retail business, which tends to deliver … Continue reading Amazon’s Ad Business Booming
Sebastian Bryers — June 19, 2018 Follow @srbryers — June 19, 2018 geralt / Pixabay Third-party sales are booming on Amazon. The company’s platform for third-party sellers, Amazon Marketplace, accounted for $ 9.3 billion of the company’s first quarter earnings this year, showing it’s no longer just a platform for part-time side hustlers. Any business … Continue reading Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them
Thomas Buckland — April 13, 2018 — April 13, 2018 Amazon is the world’s largest ecommerce search engine. More people now start on Amazon than Google for product related searches. If you’re an ecommerce store, you likely already know this and have started selling on Amazon, if not, you should be! But how do you … Continue reading How To Rank A Product Inside Amazon’s Search Engine – 5 Step Checklist
Brian Wallace — January 17, 2018 Follow @nowsourcing — January 17, 2018 Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being … Continue reading Leveraging Amazon’s Success To Grow Your Business [Infographic]
Mark Miller — July 18, 2017 Follow @MMtwopointfive — July 18, 2017 Last week, Amazon held the latest edition of Prime Day, an annual event it puts on for its Prime subscribers. Like most things the eCommerce giant does, it’s something digital marketers and e-tail leaders should keep a close eye on. With the holiday … Continue reading 3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day
Amrit Kirpalani — December 1, 2016 Follow @amritkirpalani— December 1, 2016 How Amazon is using market Personalization It is no secret that Amazon is a force to be reckoned with when it comes to marketing personalization. Amazon dominates the e-commerce market because of its ability to personalize content to each individual across the entire customer … Continue reading Lessons Learned From Amazon’s Marketing Personalization
João-Pierre S. Ruth Oct 15, 2014 Reaching tastemakers who can sway the masses is one way to win the marketing game. Influenster in New York developed software that links brands to well-connected folks who can talk up products and services to the public. On Wednesday, the company rolled out the newest version of its … Continue reading Influenster Has Its Eyes on Amazon’s Crown for Product Reviews
