Tag Archives: Amazon’s

iRobot stock tumbles on report that the EU may block Amazon’s acquisition of Roomba maker

  By Tracy Brown Hamilton January 19, 2024 The European Union’s competition watchdog appears set to thwart Amazon’s $1.4 billion acquisition of the robot vacuum maker iRobot, according to sources connected to the Wall Street Journal. This has triggered a sharp decline of almost 40% in the stock shares of the Roomba vacuum manufacturer, which … Continue reading iRobot stock tumbles on report that the EU may block Amazon’s acquisition of Roomba maker

Behind Amazon’s Move To Expand Ads On Third-Party Sites

Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach.  The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce

Shobha Ponnappa — May 12, 2020 You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere … Continue reading Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce

How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020

Kiran Patil — May 6, 2020 With millions of sellers stocking the virtual aisles of Amazon, it’s not easy to stand out in the crowd. Amazon wants to promote competition and allows multiple sellers to fulfill customer demands across various categories. But the real question is, how do some sellers fair better than others? The … Continue reading How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020

Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too

Sara Card — December 18, 2019 Amazon thinks I’m a coupon-driven shopper. They’re right. If I’ve been mulling over a purchase, the whiff of a deal is often enough to push me over the edge. (And sometimes, to my husband’s chagrin, it’s enough to make me ask a retailer for a credit on a previous … Continue reading Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too

Prime Day content drives email engagement for Amazon’s competition

Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition

All About Amazon’s Sponsored Products Ads: Your Targeting Options

Warut Yompool — June 20, 2019 — June 20, 2019 What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads reach the right customers at the right time, it’s important that you understand and properly leverage the … Continue reading All About Amazon’s Sponsored Products Ads: Your Targeting Options