Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel
Daniel Davidson — January 17, 2018 Follow @bydanray — January 17, 2018 josemiguels / Pixabay “If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard this one before? Have you said it? Have you believed it? It sure sounds like good common sense. Too bad it’s … Continue reading If Amazon Is Doing It, I Should Be Doing It Too, Right?
Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season
William Harris — November 22, 2017 Follow @wmharris101 — November 22, 2017 Simon / Pixabay As we quickly approach Cyber Monday and the rest of the holiday shopping season, many e-commerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most … Continue reading 9 Simple Tips for Boosting Sales on Amazon
Chris Dunne — November 15, 2017 Follow @FeedbackExpress — November 15, 2017 Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. … Continue reading What FBA Sellers Need to Know About Amazon Sales Rank
Ronald Dod — October 31, 2017 Follow @Visiture_Search— October 31, 2017 Amazon has been having huge success over the past years, and it doesn’t seem like it’s going to stop anytime soon. According to an analysis by Slice Intelligence, 43% of all online retail sales in the U.S. went through Amazon in 2016. This is … Continue reading The Future of Selling on Amazon for Online Retailers
Chris Dunne — October 26, 2017 Follow @FeedbackExpress — October 26, 2017 How Private Label Sellers Can Get More Amazon Product Reviews (Legally)! There are two types of reviews (feedback) on Amazon: Product reviews – These can be found on the product listings page. They should be solely focused on the product itself. Seller feedback … Continue reading How Private Label Sellers Can Get More Amazon Product Reviews (Legally)!
Chris Dunne — October 25, 2017 Follow @FeedbackExpress — October 25, 2017 DavidZydd / Pixabay Amazon was one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK. This year, Black Friday is due to … Continue reading 4 Amazon Seller Tips for Black Friday Success
John Lincoln — October 6, 2017 Follow @johnelincoln — October 6, 2017 mcmurryjulie / Pixabay Are you getting some bad reviews on your Amazon product detail pages? If so, then it’s time to take action. Fortunately, there’s a way to deal with bad reviews. In some cases, you can make things right with the customer … Continue reading How to Deal With the Dreaded Bad Review On Your Amazon Product
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. Purna Virji on September 15, 2017 No matter where they’re located or what market they serve, retailers around the globe have questions about … Continue reading Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
