Conor Bond — October 29, 2018 — October 29, 2018 Earlier this month, we said that you can think about optimizing for the Amazon buy box in the same way you think about optimizing content for the organic search results. Both situations involve algorithms designed to deliver shoppers (or searchers) the best experiences possible. The … Continue reading The Ultimate Guide to Amazon Keyword Research
Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018 Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018 All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
Mike Begg — October 5, 2018 — October 5, 2018 kirstyfields / Pixabay As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every … Continue reading How to Successfully Drive Traffic to Amazon with Social Media Advertising
Seamus Breslin — October 3, 2018 Follow @repricerexpress — October 3, 2018 Did you know that 82% of all Amazon sales happen through the Buy Box and even more on mobile? Consequently, if you’re not in the Buy Box, your chances of making a sale are pretty slim. What is the Amazon Buy Box? There … Continue reading How to Win the Amazon Buy Box in Q4 2018
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages
Amazon Private-Label OTC Products Lands In Top 3 Search Positions by Laurie Sullivan , Staff Writer @lauriesullivan, (September 11, 2018) Basic Care, Amazon’s private-label over-the-counter product, was the top brand in Amazon’s search results for the OTC allergy category from August 1 through August 15, according to data released by Kantar Media on Tuesday. Kantar Media … Continue reading Amazon Private-Label OTC Products Lands In Top 3 Search Positions
Why Brands Can’t Afford Not To Advertise On Amazon by Wes MacLaggan , Columnist, August 30, 2018 Facebook and Google have long held the lion’s share of advertising dollars, but Amazon is quickly growing its influence in the space, surpassing $2.2 billion in ad revenue in Q2. While still small in comparison, the ecommerce giant … Continue reading Why Brands Can’t Afford Not To Advertise On Amazon
Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music. Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign
You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018 Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon
