Tag Archives: Amazon

Amazon Sponsored Ads Described As ‘Sneaky’

Amazon Sponsored Ads Described As ‘Sneaky’ by Laurie Sullivan @lauriesullivan, November 29, 2018 Consumers are seeing a lot more advertisements with the growth of advertising on Amazon’s marketplace. Major brands like Johnson & Johnson are paying Amazon big bucks to place those sponsored product ads in baby registries. U.S. advertisers will spend $4.61 billion using … Continue reading Amazon Sponsored Ads Described As ‘Sneaky’ →

12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out

Amazon

Young Entrepreneur Council — November 26, 2018 Follow @YEC — November 26, 2018 Amazon can be a great marketplace and a source of additional revenue for any business that sells exclusive products. What is the best way to encourage people to purchase products from the online retail giant, especially when there are not enough customer … Continue reading 12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out →

Testing Effectively with Amazon Sponsored Brands

Amazon Advertisement

Andrew Todd — November 17, 2018 — November 17, 2018 janeb13 / Pixabay Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of … Continue reading Testing Effectively with Amazon Sponsored Brands →

6 Great Black Friday Tips for Amazon Sellers

Black Friday

Chris Dunne — November 1, 2018 Follow @FeedbackExpress — November 1, 2018 If you’re at all familiar with Americans and their holiday-shopping tendencies, you’ll know that Black Friday (the day after American Thanksgiving) falls on November 23 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was … Continue reading 6 Great Black Friday Tips for Amazon Sellers →

The Ultimate Guide to Amazon Keyword Research

Amazon Ranking

Conor Bond — October 29, 2018 — October 29, 2018 Earlier this month, we said that you can think about optimizing for the Amazon buy box in the same way you think about optimizing content for the organic search results. Both situations involve algorithms designed to deliver shoppers (or searchers) the best experiences possible. The … Continue reading The Ultimate Guide to Amazon Keyword Research →

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Small Business

Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018 Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon →

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

Amazon Ranking

What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018 All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping →

How to Successfully Drive Traffic to Amazon with Social Media Advertising

Amazon

Mike Begg — October 5, 2018 — October 5, 2018 kirstyfields / Pixabay As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every … Continue reading How to Successfully Drive Traffic to Amazon with Social Media Advertising →

How to Win the Amazon Buy Box in Q4 2018

Amazon Ranking

Seamus Breslin — October 3, 2018 Follow @repricerexpress — October 3, 2018 Did you know that 82% of all Amazon sales happen through the Buy Box and even more on mobile? Consequently, if you’re not in the Buy Box, your chances of making a sale are pretty slim. What is the Amazon Buy Box? There … Continue reading How to Win the Amazon Buy Box in Q4 2018 →

4 lessons learned from 200,000 Amazon beauty, personal care product pages

Lessons Learned

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages →