Measuring five core components go a long way in achieving success on Amazon. Here’s how. Rami Odeh on February 15, 2019 To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors … Continue reading How strong is your Amazon ‘health?’
Tag Archives: Amazon
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Ginny Marvin on February 8, 2019 Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd … Continue reading Key considerations for achieving success on Amazon
3 lessons learned from 89,000 Amazon fashion product pages
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages
What’s in a Brand Name for Amazon?
Seamus Breslin — January 28, 2019 Follow @repricerexpress — January 28, 2019 Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a … Continue reading What’s in a Brand Name for Amazon?
People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query. The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
5 Tools To Find The Best Selling Products On Amazon
Anand Srinivasan — January 14, 2019 Follow @anand_sriniv — January 14, 2019 According to a recent study by Survata, nearly half of all product searches online start on Amazon. Knowing what to sell, and how to sell online is thus critical to the success of any aspiring eCommerce retailer. In this article, we will provide … Continue reading 5 Tools To Find The Best Selling Products On Amazon
Amazon Sponsored Ads Described As ‘Sneaky’
Amazon Sponsored Ads Described As ‘Sneaky’ by Laurie Sullivan @lauriesullivan, November 29, 2018 Consumers are seeing a lot more advertisements with the growth of advertising on Amazon’s marketplace. Major brands like Johnson & Johnson are paying Amazon big bucks to place those sponsored product ads in baby registries. U.S. advertisers will spend $4.61 billion using … Continue reading Amazon Sponsored Ads Described As ‘Sneaky’
12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out
Young Entrepreneur Council — November 26, 2018 Follow @YEC — November 26, 2018 Amazon can be a great marketplace and a source of additional revenue for any business that sells exclusive products. What is the best way to encourage people to purchase products from the online retail giant, especially when there are not enough customer … Continue reading 12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out
Testing Effectively with Amazon Sponsored Brands
Andrew Todd — November 17, 2018 — November 17, 2018 janeb13 / Pixabay Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of … Continue reading Testing Effectively with Amazon Sponsored Brands
6 Great Black Friday Tips for Amazon Sellers
Chris Dunne — November 1, 2018 Follow @FeedbackExpress — November 1, 2018 If you’re at all familiar with Americans and their holiday-shopping tendencies, you’ll know that Black Friday (the day after American Thanksgiving) falls on November 23 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was … Continue reading 6 Great Black Friday Tips for Amazon Sellers