Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019 One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Tag Archives: Amazon
How to Optimize Your Amazon Product Listings
Sam Osborne — May 4, 2019 — May 4, 2019 When talk turns to SEO, Google is the first name that comes to mind. But, it’s not the biggest name in retail search. That crown belongs to Amazon, which overtook Google as the most popular platform for product searches in 2015 with 54% of the … Continue reading How to Optimize Your Amazon Product Listings
From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously?
From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously? by Sean Hargrave , Staff Writer, April 26, 2019 There seem to be a lot of headlines saying that although Amazon is coming, the duopoly have nothing much to worry about. I’m not so sure. For me, there is plenty for it to … Continue reading From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously?
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Is It Possible to Compete With Amazon and Win?
Christopher Brown — April 15, 2019 Follow @marketculture — April 15, 2019 For businesses everywhere, this is becoming an increasingly relevant question. Not long ago most business could just ignore Amazon and say to themselves that’s fine for them in retail they are not operating in our industry. Well, times are changing, and Amazon is … Continue reading Is It Possible to Compete With Amazon and Win?
12 Ways Amazon Optimizes Product Pages to Drive Billions
Paul Schmidt — April 11, 2019 — April 11, 2019 It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, there are still thousands of specialized retail and e-commerce businesses that employ a healthy workforce and will succeed for the foreseeable future. Given Amazon’s multi-faceted organization, it … Continue reading 12 Ways Amazon Optimizes Product Pages to Drive Billions
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019 Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. Amy Gesenhues on April 2, 2019 A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website … Continue reading Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
How To Use Keywords For Better Conversions on Amazon
Tom Buckland — March 29, 2019 — March 29, 2019 If you’re an ecommerce seller, whether on Amazon or elsewhere, you are no doubt always looking to increase conversions for your listings. Driving traffic to your listings takes a lot of work and investment, so once your visitors are there, you want to make the … Continue reading How To Use Keywords For Better Conversions on Amazon
Amazon advertising: Here’s how you can refine your strategy
Brands need to understand the incrementality of each click and then optimize their bids. Himanshu Jain on March 28, 2019 Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But … Continue reading Amazon advertising: Here’s how you can refine your strategy
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