By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019 For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon
Heather Quitos — July 24, 2019 — July 24, 2019 Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries. Amazon has emerged as a household name and the Amazon Effect has radically changed the … Continue reading Tips for Manufacturing Marketing in the Age of Amazon
The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?
Steve Susi — July 11, 2019 — July 11, 2019 Einstein once mused, “The only reason for time is so that everything doesn’t happen at once.” Of course, his time ran out in 1955, but I wish he were alive to see what we have at our fingertips, where it actually does feel like everything … Continue reading How an Obsession With Time Set Amazon Up to Dominate
Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge by Laurie Sullivan @lauriesullivan, July 12, 2019 It’s difficult to understand why Prime Day remains so successful, until you think of it as benefit to a loyalty program specifically designed to connect brands with consumers by searching on keywords across the Amazon marketplace. Search … Continue reading Amazon Prime Day, Loyalty And Rate Of Returns
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Taylor Peterson on July 12, 2019 Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, … Continue reading The top retailer marketing strategies to compete with Amazon Prime Day
Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer service in-store. Garrett Albanese on July 9, 2019 Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s … Continue reading Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know
Michael Ugino — June 27, 2019 — June 27, 2019 The success of third-party sellers on Amazon is due in part to standardized listings — these listings look exactly like original Amazon listings. This is great for sellers who want their brand to look professional and appealing, but this also means that it’s harder to … Continue reading How to Sell More Products with Amazon Product Photography
How Amazon, Instagram Influencer Content Changes Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2019 Instagram has created a tool that turns influencer-produced organic branded content into advertisements that run through feeds using tools available on Facebook’s ad platform. The ads are similar to native ads or organic content in search query results that … Continue reading How Amazon, Instagram Influencer Content Changes Search
