Tag Archives: Also

Email marketers: Keep growing, but also take the time to teach others

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017   Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features

“People Who Bought This Also Bought” – Related Keyword Searches Unraveled

By Matt Janaway  January 17th, 2017 I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe … Continue reading “People Who Bought This Also Bought” – Related Keyword Searches Unraveled

7 Reasons Why Your Inbound Agency Should Also Redesign Your Website

Paul Schmidt — November 6, 2016 — November 6, 2016 Your website needs to be your top-performing marketing and sales employee. It’s on 24 hours a day and should contain answers to all of your prospects’ questions. However, for most organizations, this isn’t the case, and a redesign is necessary. A website redesign can be … Continue reading 7 Reasons Why Your Inbound Agency Should Also Redesign Your Website

How Important is It to Take User Feedback (Also 11 Ultimate Hacks on How to Take it)

by Ajit Singh March 8, 2016 Follow @cycle_wallahMarch 8, 2016 User feedback is by far the most underrated method employed by businesses to improve their product’s user experience. Why a company would want to know what its user thinks about its product is same as to why the manager in a restaurant wants to know … Continue reading How Important is It to Take User Feedback (Also 11 Ultimate Hacks on How to Take it)

Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video

Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer. Greg Finn on January 9, 2015 In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the … Continue reading Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video