Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
By Matt Janaway January 17th, 2017 I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe … Continue reading “People Who Bought This Also Bought” – Related Keyword Searches Unraveled
Paul Schmidt — November 6, 2016 — November 6, 2016 Your website needs to be your top-performing marketing and sales employee. It’s on 24 hours a day and should contain answers to all of your prospects’ questions. However, for most organizations, this isn’t the case, and a redesign is necessary. A website redesign can be … Continue reading 7 Reasons Why Your Inbound Agency Should Also Redesign Your Website
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites. Brian Massey on March 31, 2016 at 11:00 am As I soar 35,000 feet above the Amazon jungle, my thoughts turn to the attentive audience I addressed in São Paulo, Brazil, this … Continue reading Are our leading brands also optimization leaders?
by Ajit Singh March 8, 2016 Follow @cycle_wallahMarch 8, 2016 User feedback is by far the most underrated method employed by businesses to improve their product’s user experience. Why a company would want to know what its user thinks about its product is same as to why the manager in a restaurant wants to know … Continue reading How Important is It to Take User Feedback (Also 11 Ultimate Hacks on How to Take it)
In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages. Martin Beck on March 23, 2015 Twitter has long struggled with how to make its site more sticky. One of the major criticisms over the years is that new users aren’t find enough … Continue reading New: Twitter Tests Suggestion Feature “You May Also Like”
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer. Greg Finn on January 9, 2015 In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the … Continue reading Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video
by Lindsey Knapton December 19th, 2014 As an advertiser, one of the questions I often get asked is “How do we get more?”. One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way … Continue reading Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads