by Bryan Rusche May 27, 2016 Follow @BryanRuscheMay 27, 2016 Sales and marketing alignment is difficult to achieve, but it’s also one of the best opportunities for improving business results. When marketing and sales teams are aligned, marketing ROI, sales productivity, and top line growth all go up. To get full alignment, it’s not enough … Continue reading Improving Sales and Marketing Alignment
by Denise O’Berry December 29, 2015 Follow @deniseoberryDecember 29, 2015 Just because your title begins with a C – as in CIO or CTO – it doesn’t necessarily mean you have full access to the rest of the C-Suite. And without that access, it may be tough to get the true lowdown on company strategy. … Continue reading If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge
As the buyer’s journey continues to shift, it’s more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi. Claudine Bianchi on September 25, 2015 I recently presented to a group of marketing types about the alignment of sales … Continue reading Why It’s Time To Check Your Sales And Marketing Alignment
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales. Jayson DeMers on April 27, 2015 Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles. Writers and … Continue reading Brand Alignment And Content Strategy: Synergies That Sell
Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message
By Dave Brock, Published November 6, 2014 I’m fascinated about a lot of the discussion about marketing and sales alignment. Inevitably, the discussion narrows to MQL’s and SQL’s. The alignment discussion inevitably focuses on gaining agreement on the definition and metrics surrounding these two metrics. Some of the things discussed are, agreement and alignment around … Continue reading Marketing And Sales Alignment Or Integration?
By Bob Apollo, Published November 6, 2014 Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales and marketing alignment” on their must-do list. But are likely to be disappointed by the results – unless they focus on the real problem… Sales and marketing alignment is … Continue reading Sales And Marketing Alignment – Necessary But Not Sufficient
