Tag Archives: Ahead

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead by Richard Whitman , Columnist, November 19, 2020 GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic, how those sectors have pivoted to stay connected with people amid massive behavioral change, … Continue reading How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021

Ellen Christenberry October 5, 2020 This year hasn’t gone as anyone expected (biggest understatement right there). COVID-19 threw a wrench in the year 2020, and every industry has felt its effects. Customer Experience is no exception. In fact, the CX industry has changed rapidly this year. Digital consumerism went through the roof and remote work … Continue reading The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021

3 Ways Managers Can Get Ahead of Artificial Intelligence

Peter Mulford June 24, 2020 Many companies are ready to go all-in with artificial intelligence. In fact, spending on AI systems will increase by 31% this year, reaching $ 49.2 billion. This technology promises to shift the way we live and work, whether it helps us manage our lives, takes the reins with transportation, or … Continue reading 3 Ways Managers Can Get Ahead of Artificial Intelligence

Marketers struggle to stay ahead of technology advancements

Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants. Amy Gesenhues on February 14, 2020 When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, … Continue reading Marketers struggle to stay ahead of technology advancements

New challenges ahead for attribution with the rise of intelligent tracking prevention

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020   Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead