January 16, 2025 With full speed ahead on AI investment, does ROI matter? Whether companies are overspending on artificial intelligence depends on your view of the bigger picture. BY Sowmyanarayan Sampath In the great AI spending spree, does ROI matter? That’s a question that every tech-related company should be asking themselves. The right answer could save … Continue reading With full speed ahead on AI investment, does ROI matter?
Workers United, which has a bargaining delegation that represents workers at 525 Starbucks stores in the U.S., said the coffee giant has yet to bring a comprehensive economic package to the table. BY Reuters The workers’ union representing more than 10,000 Starbucks baristas said they have authorized a potential strike, ahead of this year’s final round … Continue reading Starbucks union authorizes a potential strike ahead of talks
October 31, 2024 Tech layoffs continue in October 2024 as Dropbox, Tidal, Meta, and other high-profile companies cut jobs ahead of the holidays Crypto exchange Kraken and online course giant Coursera were also among the firms to cut jobs. The good news is, tech layoffs in general appear to be on the decline. BY Michael Grothaus3 … Continue reading Tech layoffs continue in October 2024 as Dropbox, Tidal, Meta, and other high-profile companies cut jobs ahead of the holidays
Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what’s coming for GA4. Anu Adegbola on July 5, 2024 As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). … Continue reading Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
June 13, 2024 Shein hikes prices ahead of IPO Shein’s average price hikes exceeded those of its rivals H&M and Zara. BY Reuters Fast-fashion retailer Shein, known for its China-made $5 tops and $10 dresses, has hiked prices by over a third on some core products, in a move likely to boost revenues ahead of its … Continue reading Shein hikes prices ahead of IPO
By Christina Gnozzo January 13, 2024 Sports make up a tremendous part of the American psyche. According to the Aspen Institute’s State of Play 2023 report, 51% of U.S. children participate in youth sports. And nearly 160 million Americans watched live sports at least once per month last year. Inarguably, sports—whether played or followed—have … Continue reading 4 lessons boxing can teach workers about how to get ahead
Amazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata. Kim Davis on October 3, 2023 The main motivation for Prime Day shopping this fall will be to get a head start on holiday shopping for family and friends. Fewer consumers say … Continue reading A look ahead to Amazon’s Prime Big Deals Days
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies. Nicola Agius on August 9, 2023 Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top … Continue reading Google Ads unwraps several new features ahead of holiday season
Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes by Laurie Sullivan @lauriesullivan, June 9, 2023 The potential and power of creativity is part of being human, at least for advertising and media executives. The industry takes on this concept, runs with it, and shares it with others to a high … Continue reading Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
“AI will never take the place of a human being. AI will never take your place because you give it more personality.” Constantine von Hoffman on April 26, 2023 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste, senior social media … Continue reading MarTech Salary and Career: Monique Battiste on charging ahead
